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Analyst - Online Channel Lead Generation.Fixed Broadband

Job Description - Analyst - Online Channel Lead Generation.Fixed Broadband

Description

Reports To: Manager - Value Propositions






Division: Fixed Broadband










Mission:




  • Support sales and marketing teams in building a strong pipeline of leads that delivers against business plans, sales quotas, and MTNN’s objectives. 

  • Analyze online retail sales data to generate performance reports, identify customer purchasing trends, and assess changes in the digital retail market to inform decision‑making.









Description:




  • Engage Online partners to follow up on e-commerce initiatives to drive sales.

  • Creating tracking reports for promotional activities

  • Coordinating with various departments for business development initiatives

  • Optimizing pricing strategies and conducting promotional planning 

  • Evaluate performance measures against Online sales Target

  • Driving our lead generation campaigns

  • Generating new leads to increasing brand awareness

  • Deploy targeted digital marketing campaigns across web, social media and partner platforms.

  • Creating fresh lead generation tactics according to customers’ needs

  • Following up on leads and conducting research to identify potential customers

  • Managing our leads to ensure consistent site traffic growth

  • Maintaining our lead databases and tracking lead sources

  • Submitting marketing and sales pipeline reports

  • Research, track, maintain and update leads

  • Conduct client or market surveys to obtain information about potential leads









Education:




  • First degree in Business, Marketing and Advertising 

  • Fluent in English









Experience:


3-7 years’ experience in an area of specialization; with experience working with others to include:




  • Experience in project planning, sales/marketing or related function

  • Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)

  • Telecoms experience would be an advantage









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About the Company

Mtn, Inc.

We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization. At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member o...

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