Brand & Marketing Manager

• Develop and execute trade marketing plans for modern trade, traditional trade and salon channels
  


• Design and manage in-store activations, product launches and promotional campaigns
  


• Develop and maintain all trade materials - shelf talkers, POS displays, product leaflets, sampling kits
  


• Monitor competitor activity and provide regular market intelligence reports
  


• Work with the Sales Head to ensure brand standards are maintained across all trade accounts
  

• Own the brand identity - ensure consistency across all touchpoints
  


• Develop seasonal brand calendars aligned to key consumer moments
  


• Brief and manage external creative agencies, photographers and content creators
  

• Manage the company’s social media presence (Instagram, TikTok, Facebook)
  


• Plan and execute digital campaigns to drive website traffic and DTC revenue
  


• Track and report on key digital metrics monthly
  

• Manage the marketing budget - track spend, ensure value for money
  


• Manage relationships with influencers, brand ambassadors and PR contacts
  


• Produce monthly marketing performance reports for the CEO
  

Requirements

• 4-6 years in brand management, trade marketing or marketing in Cosmetics & Color Cosmetics, Fragrance & Perfumery, Skincare & Dermatological Care,  beauty, Trichology & Hair Wellness, Nutraceuticals & Ingestible Beauty, or personal care
  


• Demonstrable experience developing and executing trade marketing or BTL campaigns
  


• Strong understanding of the Nigerian retail landscape – modern trade, traditional trade and salons
  


• Excellent project management skills – multiple campaigns and deadlines simultaneously
  


• Proficiency in social media management and digital marketing tools
  


• Hands-on, execution-oriented mindset – this is not a purely strategic role
  

• Experience in haircare, beauty or personal care categories
  


• Experience in a founder-led, fast-growing Nigerian brand
  


• Existing relationships with Nigerian trade marketing vendors
  


• Experience with e-commerce or DTC marketing
  

• A genuinely premium Nigerian brand at an exciting growth stage
  


• Direct access to and collaboration with the Founder/CEO
  


• Meaningful responsibility from day one – no layers of bureaucracy
  


• A lean, ambitious team that moves fast and gets things done
  


• Competitive mid-level salary commensurate with experience
  


• The opportunity to build a marketing function from the ground up