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Business Development Manager - Lagos, Nigeria

Job Description - Business Development Manager - Lagos, Nigeria

Position
Description

The Business Development Manager will drive strategic growth, market penetration, and commercial success within Nigeria’s solar energy industry. The role requires a commercially astute professional with deep experience in identifying and developing high-value opportunities, building impactful relationships across multiple channels, and shaping long-term revenue-generating strategies.

The individual will be
responsible for expanding the organization’s footprint through new customer
acquisition, channel development, and strategic partnerships, while nurturing
existing accounts and ensuring strong customer experience across all interactions.
This role supports the company’s mission by positioning its solar solutions
competitively in a rapidly evolving energy market.

 

Key Roles &
Responsibilities

Strategic Growth
& Market Expansion

  • Develop and execute a comprehensive growth
    strategy focused on revenue expansion, customer acquisition, and market
    diversification in the solar energy sector.

  • Identify, evaluate, and prioritize new
    business opportunities to ensure alignment with company goals and optimal
    resource allocation.

  • Conduct market intelligence to stay ahead
    of industry trends, regulatory changes, competitor activity, and emerging
    solar technologies.

Business
Development & Sales Execution

  • Deliver sales volume, revenue targets, and
    market share at optimal cost.

  • Expand the client base by generating
    leads, nurturing prospects, and converting high-quality opportunities.

  • Develop and manage a strong pipeline of
    commercial, institutional, and partnership opportunities.

  • Lead the preparation and submission of
    strategic proposals, bids, concepts, and grant applications.

Partnerships &
Stakeholder Engagement

  • Build and sustain strong relationships
    with existing clients, potential clients, influencers, policymakers,
    distributors, and other key industry stakeholders.

  • Drive channel development efforts by
    identifying and onboarding new partners, resellers, and community-level
    networks.

  • Participate in negotiations and secure
    long-term contracts to support sustainable growth.

Product & Value
Proposition Expertise

  • Develop deep knowledge of the company’s
    solar products, financing models, technologies, and solutions.

  • Communicate value propositions clearly and
    persuasively to diverse customer segments.

  • Work cross-functionally with product,
    engineering, and operations teams to ensure the offering aligns with
    evolving customer needs.

Performance
Management & Reporting

  • Prepare analytical, performance, and
    forecast reports for executive leadership and Board-level reviews.

  • Track and report business development
    metrics, highlighting successes, challenges, and improvement
    opportunities.

  • Recommend strategic actions to enhance
    competitiveness and operational efficiency.



Requirements

Education

  • Bachelor’s degree in Marketing, Business
    Administration, Engineering, or a related field.

  • A postgraduate degree (MBA or related) is
    an added advantage.

Experience

  • Minimum of 3 years in business
    development, sales management, or key account management—preferably within
    renewable energy, solar distribution, FMCG channels, or technology-driven
    sectors.

  • Proven track record of driving strategic
    growth, managing complex sales cycles, and exceeding sales targets.

  • Experience collaborating with senior
    leaders and working in dynamic, high-growth environments.



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About the Company

D Light

d.light's diverse team is comprised oftop-tier private sector professionals, marketing specialists, design and sourcing experts,and incredible field staff.We employ over 800 people in China, India, Africa, and the United States.Our employees come from different backgrounds and multiple continents,bu...

Read more about the company

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