Digital Marketer

B2B
Digital Strategy & Growth

• Develop
  and execute aligned but distinct digital marketing strategies for B2B and logistics
  & last -mile delivery respectively.
  
• Align
  social media, content, and paid marketing efforts with lead generation and
  revenue goals.
  
•  Stay
  ahead of industry trends, social media algorithms, and emerging digital
  marketing tools to optimize strategies.
  

Industry -Focused
Content Marketing

•  Create
  high -impact B2B content (LinkedIn articles, whitepapers, industry reports, case
  studies, infographics).
  
•  Manage
  a content calendar covering electric mobility trends, fleet solutions, and
  logistics innovation.
  
• Develop
  compelling email campaigns and SEO -driven content to boost engagement and
  visibility.
  
•  Optimize
  SEO strategy to improve visibility in electric mobility and logistics -related
  searches.
  

Paid
Advertising & Lead Generation

• Plan
  and execute paid social media and search campaigns (LinkedIn Ads, Google Ads,
  Meta Ads) to generate B2B leads.
  
•  Optimize
  ad targeting, budgets, and conversion rates through A/B testing and analytics.
  
• Track
  and analyze lead generation performance through CRM tools and campaign
  reporting.
  

Community
Engagement & Brand Positioning

•  Build
  brand credibility by engaging in industry conversations on LinkedIn and Twitter
  (X).
  
• Amplify
  founders, executives, and sales teams' digital presence with engaging content.
  
•  Leverage
  user -generated content (UGC), customer testimonials, and partnerships to
  strengthen brand trust.
  

Analytics,
Reporting & Optimization

•  Monitor
  campaign performance metrics (engagement, leads, conversions) and optimize
  strategies.
  
• Provide
  monthly reports with data -driven insights and recommendations for improvement
  
• ​Collaborate with sales and
  business development teams to ensure marketing efforts convert leads into
  business opportunities.
  

Requirements

• 3+ years of B2B digital marketing experience,
  preferably in sustainability, logistics, or electric mobility.
  

§  Expertise in LinkedIn, Instagram, Twitter, and
social selling strategies.

§  Strong content marketing skills (whitepapers,
LinkedIn articles, case studies).

§  Experience with Google Ads, LinkedIn Ads, and
paid social media campaigns.

§  Proficiency in CRM and email marketing
platforms (HubSpot, Mailchimp, Active Campaign).

§  Strong copywriting and storytelling abilities
for B2B audiences.

§  Ability to manage multiple brands with a
strategic, goal -oriented mindset.

§  Self -starter with a creative, problem -solving
mindset – you’ll have the freedom to own and execute the strategy

§  Knowledge of SEO, website optimization, and
conversion rate optimization (CRO).

§  Experience with Account -Based Marketing (ABM)
and B2B lead nurturing strategies.

Benefits

• A collaborative and dynamic work environment.
  
• Opportunities to work on high -profile and
  innovative projects
  
• Creative freedom to test innovative marketing
  strategies
  
• Make a real impact in Africa’s transition to
  zero -emission transportation.
  
• Competitive salary and benefits package
  
• Career Growth –
  Opportunities to advance as the company scales.