Digital Marketer (Insurance Tech)

Company : Irecruiters Africa

Job Type : Full Time

Nigeria

Number of Applicants

000+

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Job Description - Digital Marketer (Insurance Tech)

About Company: Our client is one of the foremost Insurtech companies in Africa.

Our client is seeking to hire a results-driven Digital Marketer to lead and execute data-driven marketing strategies that drive customer acquisition, engagement, and brand visibility.

The ideal candidate will have strong experience in performance marketing, content strategy, and analytics, preferably within fintech, insurance, or tech-driven environments.

Job Responsibilities:

Track, develop and execute digital marketing campaigns across channels (Google, social media, email, and display ads).

Manage paid advertising campaigns (PPC, social ads) to optimize ROI and customer acquisition.

Create and implement content strategies to boost brand awareness and engagement.

Monitor and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, etc.

Optimize website and landing pages for SEO and conversion rate improvement.

Manage social media platforms, ensuring consistent brand messaging and engagement.

Collaborate with product, sales, and design teams to align marketing efforts with business goals.

Conduct market research and competitor analysis to identify growth opportunities.

Generate regular performance reports with actionable insights.

Requirements

Key Requirements:

Bachelorâs degree in Marketing, Business Administration, Communications, or related field.

4+ years of experience in digital marketing (preferably in fintech/insurtech).

Strong knowledge of SEO, SEM, and paid media campaigns.

Experience with marketing tools (Google Analytics, Google Ads, Meta Ads, HubSpot, etc.)

Excellent written and verbal communication skills.

Strong analytical and problem-solving abilities.

Ability to manage multiple campaigns and meet deadlines

Key Skills:

Performance Marketing

SEO & Content Marketing

Data Analytics & Reporting

Social Media Management

Conversion Rate Optimization (CRO)

Email Marketing

Benefits

Compensation: Base Pay ranges BTW N550k â N650k monthly net + other benefits

Original job Digital Marketer (Insurance Tech) posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

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Digital Marketer (Insurance Tech)

Job Description - Digital Marketer (Insurance Tech)

Requirements

Benefits

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