Digital Marketing Executive

• Develop and execute multi-channel digital marketing campaigns.
  


• Manage paid advertising campaigns across Google, Meta, LinkedIn, and other platforms.
  


• Optimize campaign performance to maximize ROI.
  


• Increase website traffic and online conversions.
  

Social Media Management

• Plan and manage the company's social media content calendar.
  


• Create engaging content for LinkedIn, Facebook, Instagram, X, TikTok, and other relevant platforms.
  


• Grow online communities and improve engagement.
  


• Respond to customer enquiries where appropriate.
  

Content & Brand Management

• Create marketing collateral including brochures, presentations, newsletters, videos, flyers, and customer guides.
  


• Ensure brand consistency across all communication channels.
  


• Develop educational content around fin-tech, foreign exchange, and cross-border payment solutions.
  

Email Marketing & CRM

• Plan and execute targeted email marketing campaigns.
  


• Segment customer databases for personalized communication.
  


• Monitor campaign performance, including open rates, click-through rates, and conversions.
  


• Collaborate with the sales team to nurture leads.
  

Lead Generation

• Generate qualified leads for the Business Development team.
  


• Support product launches and promotional campaigns.
  


• Develop referral and customer acquisition initiatives.
  

Market Research

• Monitor competitor activities, pricing, and market trends.
  


• Identify new market opportunities and customer insights.
  


• Recommend innovative marketing initiatives.
  

Event Marketing

• Coordinate exhibitions, webinars, networking events, and trade shows.
  


• Manage event branding and promotional materials.
  


• Represent the organization at relevant industry events.
  

Analytics & Reporting

• Track marketing performance using relevant KPIs.
  


• Prepare weekly and monthly performance reports.
  


• Recommend improvements based on campaign data and customer insights.
  

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  


• 3–5 years of marketing experience, preferably within fin-tech, banking, financial services, technology, or a related industry.
  


• Demonstrated success in delivering measurable marketing results.
  

Required Skills

• Digital marketing strategy
  


• Social media marketing
  


• SEO & SEM
  


• Email marketing
  


• Content creation and copywriting
  


• Lead generation
  


• CRM platforms
  


• Google Analytics or similar analytics tools
  


• Canva or Adobe Creative Suite
  


• Strong project management and organizational skills
  


• Excellent communication and presentation skills
  


• Commercially minded with a creative approach