Digital Marketing Officer

Summary

Responsibilities

• Formulate and execute multi-channel digital marketing campaigns to maximize reach and engagement.
  
• Curate, schedule, and oversee content distribution across social media platforms, corporate websites, and other digital venues.
  
• Act as a primary point of contact for digital inquiries, ensuring prompt and professional responses to customer interactions.
  
• Design and produce a variety of marketing collateral, including brochures, presentation decks, and promotional assets.
  
• Perform in-depth market analysis to gauge consumer needs, track industry shifts, and evaluate competitor movements.
  
• Drive lead generation efforts through both digital and traditional channels, nurturing prospects toward conversion.
  
• Manage and refresh customer and prospect records to ensure data accuracy and accessibility.
  
• Identify and pursue potential partnerships and new client accounts to support business development objectives.
  
• Draft and refine business proposals, pricing quotes, and client presentations for prospective opportunities.
  
• Represent the organization at industry events, trade shows, and networking functions to build strategic connections.
  
• Evaluate key performance indicators (KPIs) for marketing initiatives and compile detailed performance reports.
  
• Execute email marketing strategies and support customer relationship management (CRM) programs.
  
• Coordinate with cross-functional teams to maintain a unified brand voice and consistent customer experience.
  
• Analyze website and social media metrics to propose actionable improvements for enhanced visibility and interaction.
  
• Implement tactics focused on expanding the customer base and improving retention rates.
  
• Deliver weekly and monthly progress reports on marketing and business development activities for executive review.
  
• Undertake additional tasks and projects as directed by leadership to support organizational needs.