The Field Sales Representative will be responsible for identifying and engaging prospective buyers and investors, promoting real estate offerings, conducting field-based prospecting, organising property inspections, and managing sales opportunities from initial contact through negotiation and closing.
Key Responsibilities
A. Field Sales and Business Development
● Identify and pursue prospective buyers, investors, property owners, and other relevant
customer segments through field visits, networking, referrals, events, and targeted outreach.
● Develop and execute field sales plans to generate qualified leads and achieve agreed sales and revenue targets.
● Promote property offerings and investment opportunities to prospective clients.
● Build a strong pipeline of potential customers and maintain consistent follow-up throughout the sales cycle.
● Identify new markets, customer segments, and business development opportunities within Abuja and other approved locations.
B. Prospecting and Lead Qualification
● Conduct systematic prospecting through direct engagement, referrals, professional networks, social media, and other relevant channels.
● Research potential customers, businesses, investors, and market opportunities to identify prospects with genuine property purchase or investment intent.
● Qualify leads based on their property preferences, budget, purchasing authority, investment objectives, readiness to buy, and expected timeline.
● Maintain accurate records of leads, interactions, follow-up activities, and sales opportunities using the company’s approved CRM or tracking tools.
● Prioritise high-potential opportunities and develop appropriate follow-up strategies to improve conversion rates.
C. Client Engagement and Relationship Management
● Establish and maintain productive relationships with prospective buyers, existing clients, investors, referral partners, and other stakeholders.
● Understand each client’s requirements, financial considerations, preferred locations, property interests, and investment expectations.
● Provide timely responses, personalised recommendations, and professional support throughout the customer journey.
● Maintain regular communication with prospects and clients to build confidence, encourage repeat business, and generate referrals.
● Address client concerns, manage expectations, resolve complaints professionally, and escalate complex issues when necessary.
D. Sales Presentations, Property Inspections and Demonstrations
● Deliver persuasive sales presentations that clearly communicate property features, benefits, pricing, payment arrangements, location advantages, and relevant investment considerations.
● Organise and conduct property inspections, site visits, and client meetings.
● Explain available property options in a manner that connects the customer’s needs with the company’s offerings.
● Use brochures, presentations, digital resources, property information, and other approved sales materials to support client decision-making.
● Respond confidently to customer questions while ensuring that all representations about property availability, documentation, pricing, and expected returns are accurate and authorised.
E. Market Research and Information Gathering
● Monitor real estate market trends, customer preferences, competitor activities, property
pricing, and emerging investment locations.
● Gather information about prospective clients, their needs, purchasing behaviour, and
potential objections to identify suitable sales opportunities.
● Provide management with relevant field intelligence, competitor insights, customer
feedback, and recommendations for improving sales strategies.
● Research and identify new lead sources, referral networks, and partnership opportunities
that can support business growth.
● Use research findings to improve prospect qualification, sales messaging, and customer
engagement.
F. Negotiation and Sales Closing
● Lead sales discussions and negotiate professionally within approved pricing, payment,
and commercial guidelines.
● Address objections by understanding the underlying concern and presenting relevant
information or suitable alternatives.
● Guide qualified prospects through the decision-making process and maintain momentum
towards a purchase commitment.
● Coordinate with relevant internal teams to support the preparation and review of offers,
agreements, and other required transaction documents.
● Follow up on outstanding decisions, payments, documentation, and agreed next steps
until the transaction is completed or appropriately closed.
● Maintain ethical sales practices and ensure that client commitments are consistent with
approved company policies.
G. Social Selling and Digital Prospecting
● Use relevant digital platforms, including LinkedIn, Facebook, Instagram, WhatsApp
Business, and other approved channels, to identify prospects and build professional
relationships.
● Develop and maintain a credible online presence that supports the promotion of
Harmozee Homes’ property offerings.
● Engage potential buyers and investors through relevant content, professional
conversations, digital networking, and targeted follow-ups.
● Leverage digital tools to research leads, communicate with prospects, schedule
meetings, present property information, and track engagement.
● Collaborate with the marketing team, where applicable, to improve lead quality and
convert digital enquiries into sales opportunities.
H. Sales Reporting and Cross-Functional Collaboration
● Maintain up-to-date records of leads, client interactions, property inspections, proposals,
negotiations, and sales outcomes.
● Submit timely sales reports covering prospecting activities, pipeline status, conversion
progress, challenges, and market feedback.
● Work closely with management, marketing, customer service, property operations, and
other relevant teams to support seamless client service and transaction execution.
● Participate in sales meetings, strategy sessions, product briefings, and performance
reviews.
● Apply feedback and lessons from completed and unsuccessful sales opportunities to
improve future performance.
Requirements
Essential Qualifications and Experience
● Bachelor’s degree in Business Administration, Marketing, Sales, Estate Management, Economics, or a related discipline.
● A minimum of 4–7 years of relevant sales experience, preferably in real estate, property sales, property investment, financial services, or another consultative, target-driven sales environment.
● Demonstrable experience in prospecting, lead qualification, client relationship management, negotiation, and closing sales.
● Experience conducting field sales activities, client meetings, presentations, site visits, or product demonstrations.
● Evidence of working towards and achieving sales targets or other measurable commercial objectives.
● Strong understanding of customer acquisition, sales pipeline management, and the end-to-end sales process.
● Practical knowledge of digital prospecting, social selling, and customer relationship
management tools.
● Excellent written and verbal communication, presentation, and interpersonal skills.
● Strong research, information-gathering, critical-thinking, and problem-solving abilities.
● Proficiency in common business software, including Microsoft Office or Google Workspace, spreadsheets, email, presentation tools, and CRM platforms.
● Ability to work independently in the field while collaborating effectively with internal teams.
● Willingness to travel locally for prospecting, networking, client meetings, and property
inspections.
● Knowledge of the Abuja real estate market, including customer segments, property investment considerations, and local market dynamics, is an advantage.
Key Competencies
Commercial and Sales Competencies
● Prospecting: Proactively identifies and engages potential customers through direct
outreach, referrals, networking, and digital channels.
● Lead Qualification: Assesses prospect needs, budget, purchase intent,
decision-making authority, and readiness to buy.
● Contract Negotiation: Conducts professional negotiations while protecting customer
relationships and adhering to approved commercial terms.
● Closing Skills: Converts qualified opportunities into purchase commitments through
structured follow-up, objection handling, and clear next steps.
● Sales Presentations and Demonstrations: Communicates property features, benefits,
and relevant investment considerations persuasively and accurately.
● Social Selling: Uses digital platforms and professional networks to establish credibility,
engage prospects, and generate sales opportunities.
● Research and Information Gathering: Collects and interprets relevant market,
competitor, property, and customer information to support sales decisions.
Relationship and Communication Competencies
● Relationship Building: Develops trust-based relationships that encourage customer
confidence, referrals, and repeat business.
● Client Engagement: Understands customer needs and maintains responsive,
personalised, and professional communication.
● Communication: Presents ideas clearly, listens actively, asks relevant questions, and
adapts communication to different audiences.
● Conflict Management and Resolution: Handles objections, disagreements, and
complaints calmly, fairly, and constructively.
● Collaboration: Works effectively with colleagues and cross-functional teams to deliver
on shared business objectives.
Analytical and Digital Competencies
● Critical Thinking and Problem Solving: Evaluates sales challenges, identifies root
causes, compares alternatives, and recommends practical solutions.
● Tech Savvy: Uses digital tools and platforms confidently to research prospects, manage
communications, track leads, and support sales productivity.
● Understanding of Common Business Software: Demonstrates practical proficiency
with spreadsheets, presentations, email, CRM systems, and related business
applications.
Personal Effectiveness
● Self-motivation, initiative, and accountability.
● Strong organisation, planning, and time management.
● Resilience and persistence in a target-driven environment.
● Professionalism, integrity, and attention to detail.
● Adaptability and willingness to learn.
● Customer-focused judgement and commercial awareness.
6. Performance Expectations
Performance will be assessed against agreed targets and quality standards, which may include:
● Number and quality of new leads generated.
● Number of qualified prospects added to the sales pipeline.
● Client meetings and property inspections completed.
● Lead-to-meeting and meeting-to-sale conversion rates.
● Sales revenue and completed property transactions.
● Follow-up consistency and sales pipeline accuracy.
● Client satisfaction, referrals, and relationship quality.
● Quality and timeliness of sales reports and market intelligence.
Specific targets will be agreed with management based on the company’s sales objectives,
available property inventory, pricing, and sales cycle.
Salary :
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