The Marketing Manager leads marketing efforts for products developed by startups within the organisation's portfolio, driving visibility, adoption, and market positioning for these ventures.
Key Responsibilities:
- Develop and execute marketing strategies for portfolio startups' products
- Create and manage content across digital and social media platforms to promote startup products
- Coordinate go-to-market plans for new product launches
- Track product marketing performance and prepare reports on reach and engagement
- Support startups in building brand identity and customer positioning
- Build partnerships and outreach channels to expand product visibility
- Liaise with startup founders/teams to align marketing activities with product goals
- Monitor market trends to inform marketing direction for portfolio products
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