Marketing and Growth Executive

The ideal candidate will take ownership of our digital marketing strategy, content marketing, advertising campaigns, market research, and customer acquisition efforts while positioning the company as a leading luxury travel brand. Working closely with the leadership team, the successful candidate will identify growth opportunities, optimize marketing performance, and deliver measurable business results through innovative, data-driven strategies.

• Develop and implement comprehensive marketing strategies aligned with company goals.
  


• Increase brand awareness across digital platforms.
  


• Strengthen the company's positioning within the luxury travel market.
  


• Identify new opportunities for customer acquisition and business growth.
  

• Create and manage monthly content calendars.
  


• Develop engaging content for Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
  


• Design, edit, and publish reels, videos, stories, carousels, graphics, and promotional materials.
  


• Write compelling captions, advertising copy, and campaign messaging.
  


• Maintain consistent brand identity and messaging across all channels.
  

• Research luxury hotels, resorts, destinations, airlines, cruises, and travel experiences.
  


• Monitor travel industry trends and customer preferences.
  


• Conduct competitor analysis and identify market opportunities.
  


• Recommend new travel packages, promotions, and marketing initiatives.
  

• Develop and execute lead generation campaigns.
  


• Build and optimize marketing funnels using social media, email marketing, and WhatsApp.
  


• Generate qualified travel inquiries and nurture prospects through the customer journey.
  


• Collaborate with the sales team to improve conversion rates.
  

• Plan, launch, monitor, and optimize Meta advertising campaigns.
  


• Manage advertising budgets efficiently.
  


• Conduct audience testing and campaign performance analysis.
  


• Improve campaign effectiveness and return on investment.
  

• Identify and engage relevant influencers, creators, and strategic partners.
  


• Coordinate collaborations and promotional campaigns.
  


• Develop partnership opportunities that support business growth.
  

• Monitor and report on key marketing metrics.
  


• Prepare weekly and monthly performance reports.
  


• Provide recommendations for continuous improvement.
  

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  




• Minimum of 3–5 years of experience in digital marketing, growth marketing, or social media marketing.
  




• Proven experience in the travel, tourism, or hospitality industry is mandatory.
  




• Demonstrated experience planning, managing, and optimizing Meta (Facebook & Instagram) advertising campaigns.
  




• Proficiency in Canva, CapCut, and other digital marketing and content creation tools.
  




• Strong understanding of digital marketing channels, lead generation strategies, SEO, email marketing, and social media management.
  




• Highly creative with the ability to develop engaging content, compelling campaigns, and innovative marketing strategies that drive customer acquisition.
  




• Experience creating video and visual content for digital platforms will be an added advantage.
  




• Strong analytical, problem-solving, and data-driven decision-making skills, with the ability to measure and optimize campaign performance.
  




• Excellent communication, interpersonal, and project management skills.
  




• Self-motivated, proactive, and able to work independently while taking full ownership of marketing and growth initiatives.
  

Benefits