Marketing Officer

Job Objective:

Create unique customer experiences that ensure retention and contribute to positive relationships between the customers ultimately leading to increased sales.

Key Responsibilities:

1. Marketing Operations

1. Drive the sales (B2B) of products and services and create market niche for the Company


2. Constantly analyze market and competitive trends and recommend changes to agreed marketing strategies based on the outcome of such analysis and feedback.


3. Develop and implement strategy to enhance sales record in the targeted market area


4. Grow the customer base and drive the sales volume and value


5. Generate business awareness for the Company bulk order service delivery

       f.  Develop, customize (to suit each market in which the company operates),   deploy and constantly update ready-to-go marketing toolkits and templates to drive the sales activities of the department.

g. Own & be fully responsible for revenue generating activities through non-traditional channels, ensuring they contribute a minimum of 15% of the total annual sales of the Company. Such channels include but are not limited to bulk orders, voucher sales, kiddies’ parties and any other innovative channels that may be discovered.

i.  Building Customer Databases (Electronic, Online, and Telecommunication) for the Company with the use of effective communication messages.

j.  Oversee public relations initiatives including press releases, advisories, advertising, design & production of visual aids and publications and online marketing for the CR & PR brands

k.   Any additional work that may be assigned from time to time.

2. Regulatory

1. Ensure compliance with any and all requirements defined/established by Government Regulatory agencies who have an over-sight responsibility of the Department’s activities


2. Ensure compliance with confidentiality of Trade and Brand Secrets

Key Performance Indicators:

1. Average Customer Count (Actual vs. Budget)


2. Average Spend per Customer (Actual vs. Budget)


3. Traffic/Visits to Brand sites (Actual vs. Planned)


4. Sale Increase on Sales Mix


5. Ratio of Negative to Positive Press Mentions


6. OPEX (Budget vs. Actual)


7. No of Awards


8. All other Performance Indicators will be based on performance against agreed objectives

Skills, Competencies and Requirements:

Functional Competencies/Requirements:

1. Brand Management


2. Strong Internal and External Communication


3. Marketing Research & Analysis


4. Problem Solving & Analysis


5. Product Lifecycle Management

General Management Competencies/Requirements:

1. Strong Communication skills


2. Strong Presentation Skills


3. Strong Negotiation Skills


4. Strong People Management Skills


5. Strong Time Management & Multi-tasking skills


6. Ability to plan, schedule and coordinate effectively

Educational Qualifications/Experience:

1. Minimum of university degree


2. Previous Marketing coordinating experience in the Food and or Retail environment


3. Minimum of 2 years working experience

Desired Personal Attributes:

• Integrity


• Result oriented


• Analytical and Logical mind


• Vitality

• Ability to work with all levels of management, build partnerships and teams


• Highly organized and significant ability to multi-task effectively