Online Branding Team Lead

Role Overview

The Online Branding Team Lead will be responsible for developing and executing digital branding and social media strategies that increase brand awareness, audience engagement, and customer acquisition. This individual will lead the social media and creative team, ensuring consistent brand messaging across all digital platforms while leveraging analytics and market insights to drive measurable business results.

The ideal candidate combines strategic thinking, creativity, strong leadership, and a proven ability to build engaging digital campaigns within fast-paced environments.

Key Responsibilities

• Develop and implement comprehensive digital branding and social media strategies aligned with business objectives.
  


• Lead, mentor, and supervise the social media and creative team to deliver high-quality campaigns and content.
  


• Manage the company's brand identity, ensuring consistency across all online channels.
  


• Drive audience growth, engagement, and customer acquisition through innovative digital campaigns.
  


• Oversee content planning, publishing schedules, paid social campaigns, influencer partnerships, and community management.
  


• Monitor digital trends, competitor activities, and emerging platforms to keep the brand competitive and relevant.
  


• Analyse campaign performance and social media metrics, translating insights into actionable strategies for continuous improvement.
  


• Collaborate closely with Marketing, Design, Product, and Commercial teams to execute integrated campaigns.
  


• Manage the company's online reputation and respond appropriately to brand-related issues when necessary.
  


• Ensure all digital branding initiatives contribute to overall business growth and revenue objectives.
  

Requirements

• Bachelor's Degree or Higher National Diploma (HND) in Marketing, Communications, Business Administration, Mass Communication, or a related field.
  


• 3–4 years of proven experience in Digital Branding, Brand Management, Communications, or Social Media Management.
  


• Demonstrable experience working within the betting, iGaming, or online gaming industry is strongly preferred.
  


• Proven experience leading or supervising a creative or social media team.
  


• Strong understanding of social media strategy, digital marketing, online branding, and audience engagement.
  


• Proficiency with social media management platforms, analytics tools, and performance reporting.
  


• Knowledge of paid social advertising, content marketing, and SEO fundamentals.
  


• Excellent written and verbal communication skills.
  


• Strong analytical, organisational, and project management abilities.
  


• Stable employment history with a demonstrated record of career progression
  

Benefits