Product Marketing Manager

Go-to-Market Strategy: Develop and execute GTM plans for new and existing products, including messaging, positioning, pricing, and launch strategies. 

• Market Research & Insights: Conduct competitive analysis, customer segmentation, and market trend assessments to inform product strategy.

• Sales Enablement: Create sales tools, presentations, and training materials to support revenue teams in communicating product value.

• Content Development: Collaborate with content and digital teams to produce product-focused collateral such as brochures, case studies, whitepapers, and videos.

• Customer Advocacy: Identify and cultivate customer success stories and testimonials to support marketing campaigns.

• Performance Tracking: Monitor campaign effectiveness, product adoption metrics, and customer feedback to refine marketing strategies

Requirements

Required Competencies

• Deep understanding of B2B technology markets and buyer personas.
  
  


• Expertise in product lifecycle management and GTM strategies.
  
  


• Familiarity with digital marketing channels and analytics tools.
  
  


• Strategic planning and execution.
  
  


• Exceptional written and verbal communication.
  
  


• Data-driven decision-making and analytical thinking.
  
  


• Project management and cross-functional collaboration.
  
  


• Proficiency in marketing automation platforms and CRM tools.
  
  


• Customer-centric mindset.
  
  


• Proactive and results-oriented.
  
  


• Adaptable to fast-paced, evolving environments.
  
  


• Strong leadership and team-building capabilities.
  
  


• High attention to detail and quality.