The
Senior Marketing Manager will combine growth marketing, travel-industry
knowledge, commercial judgment, customer insight, and strong local-market
execution to drive Wakanow's marketing performance. The role extends beyond
advertising to directly influence bookings, revenue, margin, repeat purchases,
supplier relationships, and customer trust.

•     Develop an annual and
quarterly marketing strategy aligned with booking volume, revenue, margin,
customer acquisition, and brand objectives.

•     Plan, launch, and
optimize performance marketing campaigns across Google, Meta, TikTok, YouTube,
display, affiliates, and other relevant channels.

•     Apply strong knowledge
of flight, hotel, holiday package, visa, airport-transfer, travel-insurance,
and corporate-travel products, including their buying cycles and margins, to
marketing decisions.

•     Build campaigns around
Nigerian consumer and cultural insight — local travel motivations, price
sensitivity, regional differences, religious and school-holiday periods,
diaspora travel, and trust concerns.

•     Own the full customer
acquisition and conversion funnel, from awareness through search, payment,
confirmation, travel, and post-trip retention.

•     Use GA4, CRM data,
attribution tools, dashboards, cohort analysis, and booking data to evaluate
and report on marketing effectiveness.

•     Balance booking growth
with gross margin, supplier commission, promotional costs, cancelations,
refunds, and customer lifetime value.

•     Build segmented email,
SMS, WhatsApp, push-notification, and remarketing journeys for abandoned
searches, upcoming trips, repeat bookings, and win-back campaigns.

•     Lead credible,
persuasive content on destinations, fares, hotels, travel requirements, safety,
and travel planning, maintaining a consistent brand voice across all channels.

•     Oversee social media and
community management, including creator partnerships and timely response to
public complaints or questions.

•     Understand Nigerian
digital payment behavior — cards, bank transfers, USSD, wallets, installment
options, and payment-provider workflows — and design campaigns and checkout
messaging that reduce payment friction.

•     Build co-marketing
partnerships with airlines, hotels, banks, fintechs, telcos, travel creators,
employers, universities, and tourism organizations.

•     Improve SEO and organic
visibility for high-intent searches such as flights from Nigeria, hotel
destinations, visa-related travel, and holiday packages.

•     Manage customer trust,
reputation, and crisis communication on prices, availability, refunds,
cancellations, visa limitations, airline changes, and service disruptions.

•     Work effectively with
booking engines, CRM platforms, CDPs, analytics tools, pixels, APIs, marketing
automation, and experimentation systems.

•     Lead internal
specialists, creative teams, media agencies, vendors, and cross-functional
stakeholders in product, sales, finance, and customer service.

•     Allocate and manage
budget by channel, season, product, and audience, controlling waste and
documenting test-and-learn decisions.

•     Work with legal and
operational teams to ensure advertising, customer-data use, pricing claims,
promotions, and travel information remain responsible and compliant.

•     Negotiate better
commercial terms, promotional support, inventory, creative assets, and campaign
cooperation from suppliers and partners.

•     Adapt quickly to
exchange-rate pressure, airfare changes, supply disruptions, payment failures,
platform changes, and sudden demand shifts.

Requirements

•     Proven experience in
OTA, airline, hotel, or e-commerce marketing.

•     Demonstrated
performance-marketing and customer-acquisition results.

•     Strong marketing
analytics, attribution, and dashboard skills.

•     Deep understanding of
Nigerian consumers and digital behaviour.

•     CRM, retention, and
lifecycle-marketing capability.

•     Commercial understanding
of margin, revenue, and customer lifetime value.

•     Experience with
partnerships, affiliates, influencers, or travel suppliers.

•     Excellent communication,
crisis management, and reputation-management skills.

•     Ability to lead teams,
agencies, and cross-functional projects.

•     A test-and-learn mindset
with high execution speed.