Social Media Officer

The Social Media Officer will support the planning, creation, management, and monitoring of the company’s social media activities across relevant digital platforms. The role is suitable for an entry-level professional with a strong interest in social media, digital communication, content creation, and brand development. The Officer will work closely with the Marketing and Communications team to increase brand visibility, audience engagement, and online presence.
Key Responsibilities
• Assist in planning and implementing social media content and campaigns across platforms such as Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
• Create, edit, and schedule engaging social media content, including captions, images, videos, reels, and stories.
• Monitor social media accounts and respond promptly and professionally to comments, messages, and customer inquiries.
• Assist in developing a consistent social media content calendar in line with the company’s marketing objectives and brand guidelines.
• Monitor social media trends, hashtags, competitor activities, and emerging digital marketing opportunities.
• Track social media performance and prepare basic weekly and monthly reports on engagement, reach, followers, and content performance.
• Support promotional campaigns, product launches, events, and other marketing activities through social media.
• Collaborate with the marketing, sales, and creative teams to develop relevant and engaging content.
• Maintain an organized library of social media content, images, videos, and other digital assets.
• Assist in identifying opportunities to improve audience engagement, brand awareness, and online community growth.
• Stay updated on social media platform changes, trends, tools, and best practices.
• Perform other social media and marketing-related duties as assigned by the supervisor.