Category & Insights Manager - Traditional Liquor

Location: Auckland
Type: Full-time, permanent

About us

When you join DB Breweries, you join the global HEINEKEN family, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries. We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer. 

We offer a great range of benefits and a positive, inclusive culture, including:

• Free health, life, and income protection insurance.


• 5% employer KiwiSaver contribution.


• Monthly allowance of beer, cider, RTDs, or alcohol‑free beverages.


• Generous employee discount at Star Hospitality venues.


• Enjoyment of Life leave — an extra paid day each year to do something you love


• Generous parental leave provisions


• Free confidential counselling.


• Digital wills, feminine hygiene products, retail discounts.


• Commitment to Fair Pay through Mind the Gap and the Pacific Pay Gap Inquiry.

About the role

This is a key role within our Category Strategy team, focused on driving insights and category performance across the Grocery channel.You’ll act as the Channel Champion for Grocery and the Category Champion for our Domestic Beer brands (Mainstream and Craft), working closely with Sales, Marketing, and customers to unlock growth opportunities.

What you’ll be doing

Insights & category management
• Deliver insights and reporting to drive Grocery channel performance
• Use shopper and category data (e.g. Nielsen, Quantium) to inform decisions
• Support planning cycles, customer reviews, and product launches
• Identify risks early and recommend actions

Channel strategy
• Support Grocery strategy and annual planning
• Turn insights into clear commercial recommendations
• Contribute to customer plans and joint business planning
• Partner with Revenue and Trade Marketing teams

Customer & stakeholder partnering
• Act as key category contact for Grocery customers
• Lead category conversations and identify growth opportunities
• Deliver recommendations across range, pricing, promotions, and space
• Align closely with internal teams

Category champion (Domestic Beer – Mainstream & Craft)
• Support Category Vision across Domestic Beer brands
• Partner with Brand and Trade Marketing teams
• Contribute to NPD and trade presentations
• Recommend improvements across volume, distribution, pricing, and performance

What you’ll bring

• 5+ years’ experience in category, sales, or marketing (FMCG preferred)
• Strong analytical skills and confidence working with data
• Ability to influence stakeholders and build strong relationships
• Clear communication and presentation skills
• Experience using scan data tools (e.g. Nielsen)
• Exposure to shopper data tools such as Quantium (nice to have)
• Strong Excel capability

Apply now with your CV and a short cover note outlining your experience and what excites you about this opportunity.

Please note: We are not accepting applications from recruitment agencies for this role.