Digital Performance Specialist

At Active Adventures, we've been helping people explore some of the world's most incredible destinations for more than 30 years.

We're investing in new capability, technology, data and AI-enabled ways of working to help us scale smarter, improve customer experiences and create a stronger competitive advantage. As part of this investment, we’re looking for a Digital Performance Specialist to help more people discover us online and inspire them to take their next adventure.

Reporting to the Head of Sales (currently acting as Head of Marketing), you'll be responsible for driving the performance of our digital marketing channels. This is a hands-on role where you'll use data, insight and testing to improve campaign performance, optimise the customer journey, and help grow bookings across our brands.

What you'll be doing

• Manage and optimise paid digital campaigns across channels including Google and Meta.


• Monitor website, campaign and booking performance, identifying opportunities to improve results.


• Analyse data and provide practical insights that support marketing and commercial decisions.


• Work closely with Sales and Marketing to deliver campaigns that attract and convert the right customers.


• Continually test, learn and refine our digital activity to improve performance.

About you

You're someone who enjoys understanding what drives performance and using data to make better decisions. You're commercially minded, naturally curious, and enjoy finding smarter ways of doing things.

You'll ideally bring:

• Experience in digital performance or performance marketing.


• Strong knowledge of Google Ads, Meta Ads Manager and Google Analytics (GA4).


• Confidence interpreting data and turning it into practical recommendations.


• A collaborative approach and the ability to communicate with people across the business.


• A continuous improvement mindset and a focus on achieving measurable results.

Why you'll love being part of our team

At Active Adventures, we're passionate about creating incredible experiences for our guests—and we enjoy the journey ourselves. You'll join a supportive, down-to-earth team where ideas are welcomed, initiative is valued, and you'll have the opportunity to make a genuine impact. If you enjoy taking ownership, solving problems, and seeing the results of your work, you'll fit right in.

We care deeply about what we do, we're always looking for better ways to do it, and we believe the best ideas can come from anyone. You'll have the opportunity to shape how we approach digital performance and play an important role in helping grow our business.

If you're looking for a role where you can combine creativity, analysis and commercial thinking—and where your work helps connect people with life-changing travel experiences—we'd love to hear from you.