Head of Marketing

At Active Adventures, we’ve been creating life-changing travel experiences for over 30 years—helping people connect more deeply with some of the world’s most incredible places.

As we look to our next phase of growth, we’re investing in new capability, technology, data and AI-enabled ways of working to help us scale smarter, improve customer experiences and create a stronger competitive advantage.

The Head of Marketing role will play a key role in shaping this next chapter—leading the development and delivery of our marketing strategy, including how we show up in the market, how we grow demand, and how we continue to evolve our brands globally.

Success in this role will be measured through growth in qualified demand, bookings, revenue and customer lifetime value.

As a member of the leadership team, you will play a key role in shaping business direction, working closely with the CEO and wider leadership team to ensure strong communication and sound decision making that aligns with our organisational goals.

What you'll be doing

In this role, you will take ownership of marketing strategy and execution across brand, performance, and customer lifecycle.

You’ll be responsible for:

• Leading the development and execution of the overall marketing strategy to support business growth and customer demand.


• Contributing as a member of the leadership team, influencing organisational priorities and strategic direction.


• Leading annual and quarterly marketing planning, ensuring clear prioritisation, alignment, and focus.


• Owning and evolving brand positioning to ensure clarity, consistency, and strong market differentiation.


• Leading performance marketing across digital and offline channels, with a strong focus on optimisation and ROI.


• Driving customer lifecycle and retention strategies to improve engagement, repeat purchase, and long-term value.


• Leading and developing the marketing team, building capability, confidence, and high performance.


• Managing marketing budgets and ensuring investment decisions are commercially sound and well prioritised.


• Working closely with Sales, Product, Customer Care, and other teams to ensure a connected guest experience.


• Ensuring marketing activity is well planned, clearly communicated, and effectively delivered across the business.

About you

You’re an experienced marketing leader who combines strategic thinking with strong commercial judgement and a hands-on understanding of modern marketing channels.

You bring a track record of delivering growth through integrated marketing strategies and know how to balance brand building with performance marketing.

You’ll ideally bring:

• Marketing leadership experience.


• Strong understanding of brand, performance, and lifecycle marketing.


• A track record of delivering marketing strategies that drive measurable commercial outcomes


• Strong analytical capability and comfort using data to guide decisions and optimisation.


• Excellent communication skills, with the ability to influence across teams and stakeholders.


• Leadership experience, including developing, coaching, or guiding others.


• A collaborative approach and alignment with Active Adventures’ values and ways of working.

Most importantly, you’re someone who cares about creating meaningful customer experiences and understands how marketing plays a critical role in bringing those to life.

Why you'll love being part of our team

At Active Adventures, we’re driven by a shared belief in creating experiences that genuinely change how people see the world.

You’ll be joining a business where:

• Your work has real impact—on customers, on the business, and on how the brand is experienced globally


• You’ll lead a talented team and support them to achieve at their best


• You’ll be part of a values-led culture that cares deeply, tells it like it is, and strives to exceed expectations


• You’ll work in a business that genuinely loves adventure and the people it serves


• You’ll help shape the next chapter of a brand with a strong heritage and exciting growth ahead

The Head of Marketing position offers an exciting opportunity to lead a talented team, shape the future direction of our marketing function, and play a key role in the continued growth of Active Adventures. If you're passionate about building strong brands, leading high-performing teams, and creating meaningful customer experiences, we'd love to hear from you.

To be considered for this position, please submit your application before the closing date. Applications will be reviewed as they are received, and interviews may be conducted throughout the advertising period. We reserve the right to close this vacancy prior to the advertised closing date should a suitable candidate be identified.