Sales Representative and In-Store Merchandising

Job Description

Are you energised by building strong customer relationships, identifying new business opportunities and driving sales growth while representing one of the world's most loved brands?

This is a role where you can develop your commercial skills, own customer relationships, and make a visible impact on business performance while building a career within a global organization!

No relocation assistance will be supported for this role.

Core Responsibilities

You will be responsible for managing a territory based in Auckland, driving sales growth through customer relationship management, business development and commercial execution while working collaboratively with the wider Field Sales, Account Management, Marketing and Operations teams to maximise consumer sales.

Customer Management & Business Relationships (Approximately 60%)

• Collaborate with internal stakeholders across LEGO NZ to achieve territory and business objectives.
• Develop and maintain strong relationships with independent retailers, store managers and key contacts within major accounts.
• Conduct regular customer visits, business reviews and commercial discussions to drive sales growth.
• Sell-in product launches, promotional activities, seasonal opportunities and replenishment programs.
• Identify and develop new business opportunities aligned to LEGO NZ growth objectives.
• Influence customers through effective negotiation and relationship management to maximize LEGO visibility and sales.
• Support key account initiatives in partnership with Account Managers.
• Analyze customer performance and identify opportunities to improve sales and profitability.
• Coordinate customer visits, market reviews and business presentations.
• Deliver professional presentations, recommendations and sales proposals to customers and internal stakeholders.

Merchandising & Brand Execution (Approximately 25%)

• Ensure nationally agreed retail, marketing and promotional activities are executed to LEGO standards.
• Support merchandising execution across assigned accounts to maintain strong brand presentation and shopper engagement.
• Partner with third-party merchandising agencies to ensure effective and consistent in-store execution.
• Conduct store audits and identify opportunities to improve product visibility and brand presence.
• Support new store openings, LEGO installations and key seasonal activations
• Provide feedback to internal teams and merchandising partners regarding execution quality and opportunities for improvement.
• Apply commercial merchandising principles to help ensure the right products are available and visible at the right time.
• Support retailer education and awareness of LEGO products, promotions and brand priorities.

Business Planning & Insights (Approximately 15%)

• Demonstrate a strong level of business acumen through effective territory planning and execution.
• Develop and maintain customer growth plans aligned with LEGO NZ priorities.
• Utilise Aforza and other business tools to maintain accurate customer records, reporting and call planning.
• Prepare sales forecasts, business reviews and territory performance updates.
• Identify opportunities through analysis of sales data, customer trends and market insights.
• Present retailer, competitor and market information to key stakeholders across Sales, Marketing and Operations.
• Maintain a strong understanding of LEGO priorities, KPIs and go-to-market strategies.

Culture

• Demonstrate an attitude and demeanor that contributes to the LEGO culture and brand
• Become a brand ambassador for the LEGO Group
• High degree of confidentiality around the LEGO brand and retailer relationships
• Understanding and appreciation around the LEGO consumer within the marketplace

Play your part in our team succeeding

As part of the LEGO NZ Sales team, you will play a key role in driving growth within your assigned territory through customer relationship management, business development and commercial execution. Working closely with customers, Account Managers, Marketing and Operations teams, you will identify opportunities to grow sales, strengthen customer partnerships and maximise the LEGO brand presence at retail.

While customer engagement and sales growth are the primary focus of the role, you will also support high-quality merchandising execution to ensure LEGO products are presented to the highest standards in store.

Do you have what it takes?

• Experience within consumer goods, FMCG, retail, toy, or related industries.
• Previous territory management, account management, or business development experience.
• Experience presenting business recommendations and influencing customer decisions.
• Experience using CRM, sales reporting, or business planning tools (e.g. Aforza, Power BI, Salesforce).
• Demonstrated ability to identify and convert new business opportunities.
• Strong analytical skills with the ability to translate data into actionable commercial recommendations.
• Experience working across diverse teams, cultures, or customer groups.
• Demonstrated learning agility, curiosity, and ambition to grow within a global organization.
• A valid New Zealand driver's license is required. Regular travel within the assigned territory is an essential requirement of the role.

Domestic travel may be required, with up to 40 nights away from home annually. Occasional evening and weekend work may be required during key commercial periods, customer events, product launches, and seasonal activations.

This is a customer-facing role requiring regular travel for customer meetings, business reviews, sales presentations, and retail visits across the assigned territory.

While merchandising and retail execution remain an important component of the role, the primary focus is on driving sales growth, developing customer partnerships, and identifying new business opportunities. Occasional physical activity may be required, including handling LEGO cartons (up to 15kg), setting up displays, climbing ladders, and working within retail environments.

The role offers broad exposure to territory management, account development, commercial planning, and business growth, making it an excellent opportunity for individuals seeking to build a long-term career within sales and the wider LEGO Group.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.