Marketing Strategy
• Develop annual and quarterly marketing plans aligned with sales targets and project launch calendars.
• Translate business objectives into campaign briefs, channel plans, budgets, and measurable KPIs.
Campaign Execution
• Lead campaigns across social media, paid ads, WhatsApp, website, email, events, PR, and roadshows.
• Ensure all campaign materials, timelines, approvals, and deliverables are completed on schedule.
Lead Generation
• Work closely with Sales to define lead quality, follow -up requirements, and campaign priorities.
• Monitor CPL, conversion rate, lead source performance, and campaign ROI; recommend improvements.
Brand & Content
• Ensure consistent brand identity, tone of voice, project messaging, and visual quality across all channels.
• Review key visuals, captions, brochures, videos, landing pages, and sales -support materials.
Team & Vendors
• Allocate tasks, guide team members, review outputs, and build a high -performance marketing culture.
• Manage agencies, media suppliers, influencers, photographers, printers, and event vendors.