Performance Marketing Executive

Role Purpose

This role will support the day -to -day
execution, monitoring, and optimization of paid media campaigns across
platforms. With increasing campaign volume and complexity, the Performance
Marketing Executive is required to ensure timely execution, performance
tracking, reporting, and testing — enabling the team to move faster, improve
efficiency, and continuously enhance campaign results.

The role is highly operational and
performance -driven, focusing on implementing campaigns, analyzing data, and
driving measurable outcomes aligned with business and brand objectives.

Key Responsibilities

Campaign Execution & Management

• Support the
  implementation and deployment of paid media campaigns across platforms such as
  Meta, Google, YouTube, Display, and other digital channels.
  
• Coordinate
  campaign setup including targeting, budgets, ad formats, and placements.
  
• Ensure accurate
  and timely launch of campaigns in line with marketing plans.
  

Monitoring & Optimization

• Monitor campaign
  performance daily to ensure delivery and efficiency.
  
• Optimize
  campaigns based on performance data (CPC, CTR, CPA, ROAS, conversions, etc.).
  
• Assist in A/B
  testing of creatives, targeting, and formats.
  
• Flag
  underperforming campaigns and suggest improvement actions.
  

Performance Tracking & Reporting

• Maintain
  dashboards and performance trackers.
  
• Prepare regular
  campaign reports and insights for management review.
  
• Support
  attribution, funnel tracking, and ROI measurement.
  

Data & Insights

• Analyze audience
  behavior and performance trends.
  
• Identify growth
  opportunities across channels.
  
• Support
  continuous learning and benchmarking initiatives.
  

Collaboration & Coordination

• Work closely
  with Content, Creative, and Marketing teams to align messaging and performance
  objectives.
  
• Coordinate
  approvals, timelines, and campaign deliverables.
  
• Support
  alignment with brand, product, and business priorities.
  
  

Requirements

Qualifications & Experience

• Bachelor’s
  degree in Marketing, Business, Digital Media, Data/Analytics, or related field.
  
• 2–3 years’
  experience in digital or performance marketing (agency or in -house).
  
• Experience working with paid media platforms and
  analytics tools
  

Skills & Competencies

Technical

• Familiarity with
  platforms such as Google Ads, Meta Business Manager, TikTok Ads, LinkedIn Ads,
  etc.
  
• Strong
  analytical and numerical skills.
  
• Experience with
  Google Analytics or similar tracking platforms.
  
• Understanding of
  conversion funnels and performance metrics.
  

Additional Information

• Certification in
  Google Ads / Meta Ads is an advantage.
  
• Experience in
  real estate, e -commerce, lifestyle, or service -based industries is preferred.