• Plan the activation calendar for SO and FAM around sponsorships, game launches,
holidays and major sporting and cultural events
• Develop activation concepts with the Brand Marketing Managers: on-ground booths,
roadshows, venue and bar events (21+ only), watch parties, VIP experiences and
partner tie-ins
• Activate sponsorship and partnership rights: branding, hospitality, content days,
ambassador appearances
• Build the link from on-ground to online: QR sign-ups, promo codes, affiliate and
agent tracking, so every activation is measurable
• Brief the Production Manager on builds and logistics, and the Art Director on
activation creative
• Manage activation agencies, promoters and talent; negotiate scopes and fees
• Make sure every activation meets PAGCOR rules, age-gating, venue permits and
responsible gaming requirements
• Own activation budgets and write post-activation reports on cost, sign-ups, FTDs
and cost per acquisition
• Lead and develop the Activation Executive(s
Requirements
• 5+ years in brand activation, experiential or sponsorship marketing, agency or inhouse
• Experience activating sports, entertainment or lifestyle sponsorships in the
Philippines
• Track record tying activations to measurable sign-ups or sales
• Strong network of activation agencies, promoters, talent and venues
• Online gaming, betting, telco, e-wallet or beverage brand experience preferred
• Willing to work evenings and weekends around events
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