Assistant Manager for Marketing Communications

Filinvest Company: Filinvest Hospitality

As the Assistant Manager for Marketing Communications, you will lead integrated marketing, branding, communications, and public relations initiatives across Chroma Hospitality's portfolio, including Crimson Hotels & Resorts, Quest Hotels, Timberland Highlands Resort, Grafik Collection, and other managed properties. Working closely with cross-functional teams, you'll help strengthen brand presence, drive engagement, and execute impactful campaigns that support business growth.

Key Responsibilities

• Develop and execute integrated marketing, branding, public relations, and communications strategies across multiple hotel brands and managed properties.
• Lead brand management initiatives, ensuring consistent brand identity, messaging, and visual standards across all marketing channels and touchpoints.
• Manage media relations, press releases, influencer partnerships, and corporate communications to strengthen brand awareness and reputation.
• Oversee digital marketing initiatives, including social media content, website content, email marketing, online campaigns, and marketing collateral.
• Plan and execute integrated marketing campaigns, brand launches, promotional activations, special events, and property milestone celebrations.
• Collaborate with Sales, Revenue Management, Operations, Business Development, and E-commerce teams to support commercial objectives and revenue generation.
• Lead the development of marketing materials, presentations, videos, and creative assets across the organization's brands.
• Monitor campaign performance, brand health, market trends, and customer insights to recommend strategies that improve engagement and business results.
• Manage trade shows, travel marts, sales missions, and other promotional events that enhance brand visibility and generate business opportunities.

Qualifications

• Bachelor's Degree in Marketing, Communications, Advertising, Hospitality Management, Business Administration, or a related field.
• Minimum of 6 years of Marketing Communications experience, including experience in a managerial or leadership role.
• Proven experience in marketing communications, public relations, and brand management, preferably in the hospitality or hotel industry.
• Strong leadership, project management, and stakeholder management skills, with the ability to manage multiple brands and projects simultaneously.
• Excellent communication, presentation, and interpersonal skills.
• Proficient in Microsoft Office and digital marketing platforms.
• Willing to be based in Muntinlupa City and travel as needed.