Category - Digital and Commercial Excellence Manager

Role Purpose

Drive revenue growth, profitability, and market share of the Crop Protection portfolio through strong portfolio strategy, pricing, and execution excellence.

Key Responsibilities

• Lead portfolio strategy and lifecycle management (launches, expansions, phase-outs)

• Deliver revenue and gross margin targets aligned to the Multi Year Plan

• Drive pricing strategy and value capture

• Lead product launches and campaign execution

• Ensure alignment between marketing, sales, and field execution

• Lead Local Product Concept Team (LPCT) for portfolio decisions  

Success Metrics

• Revenue and gross margin delivery

• Market share and penetration

• New product launch success

• Pricing/value realization

• Forecast accuracy and portfolio health

Core Competencies

Technical Competencies

• Category & Portfolio Management
• New Product Commercialization
• Demand Generation Strategy
• Digital Marketing & Promotions Strategy
• Marketing Analytics & Insights
• Pricing & Value Proposition Development
• Market Intelligence & Competitive Analysis

Leadership Competencies

• Strategic Thinking & Market Insight
• Cross-Functional Leadership
• Innovation & Digital Mindset
• Results Orientation
• Stakeholder Management & Influence
• Decision Making Under Uncertainty

Behavioral Competencies

• Customer-Centric Thinking
• Data-Driven Decision Making
• Ownership & Accountability
• Agility & Adaptability
• Strong Communication & Influence
• Continuous Improvement Mindset