Channel Deployment Lead

BE PART OF A REVOLUTIONARY CHANGE!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

The Channel Deployment Lead will manage the end-to-end deployment of omni-channel initiatives across assigned channels and regions, ensuring effective execution of visibility and pricing strategies. Partner with Sales, Marketing, and external stakeholders to translate commercial plans into scalable, data-driven programs that improve customer experience and business performance.

Key Accountabilities

• Lead implementation of omni-channel initiatives, including visibility and pricing programs


• Ensure consistent deployment of POSM and shopper-facing assets across channels


• Align execution with brand, operational, and channel strategies


• Identify risks early and coordinate mitigation plans with stakeholders


• Partner with Marketing to execute visibility and pricing strategies across touchpoints


• Validate pricing mechanics and optimize promotional deployment


• Align HQ, field, and commercial stakeholders to ensure seamless execution


• Share insights and support strategic planning and decision-making


• Manage external agencies for POSM and visibility initiatives


• Act as the key liaison between internal teams and external partners


• Conduct regular field visits (approx. 60%) for trade interviews and execution reviews


• Translate field insights into actionable improvements


• Develop dashboards and reporting templates

What we’re looking for

• Bachelor’s degree in Business, Marketing, or related field


• At least 3 years of experience in sales, trade marketing, channel management, or commercial deployment


• Experience in managing third-party agencies


• Strong project management and organizational skills.


• Excellent communication and stakeholder engagement abilities.


• Ability to work in a fast-paced, dynamic environment.

What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.


• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.


• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.


• Take pride in delivering our promise to society: to deliver a smoke-free future