Consumer Engagement Activations Manager

Be a part of a revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. 

The CE Activations Manager translates consumer engagement strategies into high‑quality, impactful on‑ground and experiential executions. Serving as the execution engine of consumer engagement, the role is responsible for bringing plans to life through strong operational discipline, agency and partner management, and consistent experience standards—while continuously improving how engagements are delivered across channels.

Working closely with CE Deployment Strategy and CE Channels, the role ensures that all activations are delivered seamlessly, efficiently, and at scale, while maximizing consumer impact, brand equity, and business results.

Responsibilities include:

Brand Engagement Deployment

• Execute consumer engagement strategies through owned and third‑party events, activations, and experiential channels.


• Manage agencies, partners, platforms, and on‑ground requirements to deliver seamless brand experiences.


• Ensure consistent execution across channels, leveraging insights, feedback, and trends to optimize impact.


• Partner with cross‑functional teams to ensure timely and effective program deployment.

Execution Excellence & Experience Quality

• Set and uphold execution standards for experience quality, brand consistency, and compliance.


• Oversee production, logistics, and on‑ground delivery to ensure premium and efficient execution.


• Identify execution gaps and opportunities for continuous improvement.


• Manage activation budgets and lead cross‑functional execution to deliver against timelines and objectives.

Building & Evolving Activation Platforms & Formats

• Continuously improve and evolve activation platforms and formats to enhance scalability and impact.


• Identify opportunities to simplify and standardize for scale, while introducing innovative engagement approaches.


• Ensure activation formats are replicable and measurable across regions and channels.

What we’re looking for

• Strong operations and execution management capability


• Detail oriented with strong project management skills


• Proven ability to manage cross-functional stakeholders – internally and externally


• Ability to work under pressure and manage real-time execution challenges


• Experience handling large-scale events and activations is an advantage

What we offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.


• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.


• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.


• Take pride in delivering our promise to society: to deliver a smoke-free future.