Digital Marketing & Performance Specialist

Position: Digital Marketing & Performance Specialist

Number of hours: 15-20 hours per week

Schedule: Canada Time

Key Responsibilities

• Manage and optimize paid advertising campaigns across Google Ads and Meta Ads.

• Monitor campaign budgets, CPL, ROAS, leads, conversions, and other key performance metrics.

• Manage and maintain HubSpot tracking, lead attribution, and campaign data.

• Support the development and optimization of landing pages, forms, and lead-generation funnels.

• Monitor lead generation and conversion performance across paid search and paid social campaigns.

• Prepare regular performance reports and provide actionable recommendations to improve campaign results.

• Troubleshoot tracking, attribution, and campaign issues proactively.

• Collaborate with internal teams to improve lead quality, conversion rates, and overall marketing performance.

Requirements

• Hands-on experience managing Google Ads and Meta Ads campaigns.

• Proven experience in lead generation, conversion tracking, and performance marketing.

• Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.

• Strong reporting skills and experience working with performance metrics such as CPL, ROAS, leads, and conversions.

• Experience with HubSpot is strongly preferred.

• Experience with GA4, Google Tag Manager, and Google Sheets.

• Familiarity with landing pages, lead funnels, paid search, paid social, and email nurture campaigns.

• Strong problem-solving skills with the ability to identify and troubleshoot tracking or campaign issues.

• Comfortable working independently, taking ownership of campaigns, and managing priorities with minimal supervision.

• Strong written and verbal communication skills.