· Research, identify, maintain, and qualify prospective clients through various lead generation activities. · Generate new business opportunities through outbound calls, email campaigns, social media, website inquiries, and partner channels (including Zoho). · Manage and optimize the company's lead generation pipeline, ensuring timely lead qualification, nurturing, and conversion into client appointments. · Maintain an accurate and up-to-date lead generation database and CRM records. · Conduct market research, customer research, and client surveys to identify customer needs, market trends, competitive insights, and business opportunities. · Develop and execute digital marketing strategies and campaigns that align with the company's sales and business objectives. · Create and manage digital marketing content, including social media posts, brochures, marketing collaterals, blogs, and other promotional materials. · Manage and maintain DEVTAC's social media platforms (e.g., Facebook, LinkedIn, X/Twitter, and other digital channels) to strengthen brand awareness and engagement. · Monitor, analyze, and report on campaign performance, lead generation metrics, and digital marketing effectiveness, recommending improvements based on data insights. · Assist in preparing sales proposals, presentations, and other marketing materials to support business development activities. · Develop a strong understanding of the company's products and services to effectively communicate value propositions and support the sales process. |
· Coordinate with internal teams, including Sales, Design, Development, and other stakeholders, to ensure successful execution of marketing initiatives and digital projects. · Design and update web pages or landing pages based on business or client requirements. · Prepare and submit accurate and timely reports and updates to management. |
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