Email Marketing / Klaviyo Specialist for eCommerce Agency

Who We Are

Right Hook Digital is a growth marketing agency working with 7-8 figure DTC eCommerce brands across the US and Australia. We're a Premium Google and Meta Marketing Partner and a global team of 60+ and we're growing our email marketing team.

The Role

As a Klaviyo Email Specialist, you're the execution engine inside a retention pod. You work directly alongside a Retention Strategist to bring lifecycle strategies to life, building campaigns and flows, managing the content calendar, briefing designers and copywriters, and making sure every email that goes out is on-brand, on-time, and error-free.

This is not a strategy role - but it's the role that makes strategy real. If you're detail-obsessed, fast in Klaviyo, and take pride in flawless execution, you'll thrive here.

Primary Duties

• Build, schedule, and deploy email and SMS campaigns and flows in Klaviyo across a portfolio of US DTC brands
• Set up and configure Klaviyo email and SMS accounts for new clients
• Own the campaign calendar - keeping it current, flagging risks early, and making sure nothing slips
• Write creative briefs for designers and copywriters, and manage the email design process from brief to approval
• Pull and compile monthly performance reports across email and SMS accounts
• Communicate directly with clients on campaign approvals, design feedback, and performance updates
• Collaborate with your Retention Strategist and pod (designer, copywriter) on all client deliverables
• Maintain a strong design eye - you're not building the emails, but you know when something looks off-brand

• Minimum 2 years of hands-on Klaviyo experience - campaigns, flows, segmentation, and reporting
• Minimum 2 years of agency experience or managing multiple clients simultaneously
• Strong attention to detail - you catch errors before they go live, not after
• Clear written and verbal communication skills - you can write a concise client update or design brief without being asked twice
• Strong project management skills - ClickUp experience is a plus
• SMS experience (Klaviyo or Postscript) is a plus
• Strong Excel or Google Sheets skills

• Work alongside world-class DTC retention strategists, paid social specialists, and eCommerce growth marketers every day
• A dedicated pod structure - you're supported by a strategist and designer, not working in isolation
• Access to ongoing training and account reviews with top retention practitioners and industry experts
• Real career progression - we promote from within and are actively building this department
• Exposure to a diverse portfolio of established DTC brands across fashion, health & fitness, jewelry, beauty, and more
• A tight-knit team culture built on Kaizen, openness, and genuine care for each other's growth
• Flexibility in working hours with notice
  
  To Apply
• Submit your resume, a brief cover letter, and a 2-minute intro video. Applications without a video will not be considered.