GTM Planner

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

The GTM Planner is responsible for planning and delivering integrated go-to-market (GTM) campaigns. The role works closely with Marketing Communications, Growth teams, Centers of Excellence, and partner agencies to ensure campaigns are aligned with brand objectives and launched on time. This role focuses on strong project management, campaign execution, and collaboration across teams.

 

You will be responsible for the following:

• Lead the development of go-to-market plans in close coordination with Marketing Communications, Growth teams, and Centers of Excellence

• Review campaign and communication briefs to ensure alignment with brand and business objectives

• Work closely with Communications Strategy and Creative teams to develop communication and creative strategies

• Lead the development and execution of creative materials across different consumer touchpoints

• Manage end-to-end campaign execution to ensure timely and smooth launches

• Prepare integrated marketing campaign decks and present to key stakeholders and approvers

• Coordinate with internal teams and external agencies (Creative, Media, Digital, PR) during campaign development

• Consolidate feedback and approvals from cross-functional teams

• Monitor campaign performance and prepare mid-campaign, post-campaign, and quarterly reports

• Help optimize campaign costs and maximize ROI

• Support achievement of product and use-case targets

We are looking for:

• Bachelor’s degree in Marketing, Advertising, Brand Management, or related field

• 2–4 years of experience in Brand, Product, Creative Marketing, Advertising, or Digital Media (agency or in-house)

• Experience in project management and account management

• Background in fintech or similar industries is a plus

• Strong understanding of integrated marketing campaigns and communications strategy

• Experience working with social media, digital platforms, media, and PR

• Strong communication and presentation skills

• Able to work with and manage cross-functional teams

• Organized, detail-oriented, and solutions-focused

• Comfortable working in a fast-paced and deadline-driven environment

• Open to feedback and continuous learning

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package