Marketing Data Analyst

About Expedock

We are a tech-enabled workforce augmentation platform leveraging top 1% offshore talent & cutting edge technology to enable businesses to unlock their full potential.

Who We Need

This role sits within our client's Lettings and Marketing Team, and owns the data and insight backbone of the advertising, phasing, and communications activity across the student portfolio. You'll sit at the intersection of data analysis and marketing, turning numbers into decisions that help our homes get seen, phased, and let well. Reporting into the Head of Lettings and Marketing, you will work closely with the Lettings Operations Manager.

Key Responsibilities

• Advertising Management
  
  
  
  • Identify which the best platforms to advertise our properties are, by completing marketing research and analysing performance of platforms previously used.
  
  
  • Set up adverts and manage the phasing of adverts where required, using market research and city knowledge to support decision making
  
  
  • Track and report on third party advertising platforms, including return on investment (ROI) analysis, new platform opportunities and listing performance
  
  
  • Own ongoing performance analysis across platforms and adverts, with clear reporting and recommendations for change
  
  
  • Audit advertising data quality within the CRM system
  
  
  • Maintain and optimise all of our online advertising systems, including our website and Google adverts
  
  
  • Keep our internal tracking systems up to date and accurate
  
  
  • Provide management reports on ROI and other KPIs
  
  
  
  

• Market Research
  
  
  
  • Analyse competitor listing strategy, and pricing, and lease up velocity
  
  
  • Make recommendations for B&B’s listing strategy and pricing
  
  
  • Analyse enquiries, viewings, reservation requests versus historical performance and identify any trends in the data that can influence decision making
  
  
  • Provide management reports on market research findings and recommendations
  
  
  
  

• Tenant Communications
  
  
  
  • Be the key point of contact with our existing customers to help them navigate the lettings season, to include:
    
    
    
    • Informing tenants of the viewings process and strategy
    
    
    • Keeping tenants up to date on the lettings progress of their property
    
    
    • Working with the Customer Services team to report and resolve any issues that arise during the lettings season
    
    
    
    
  
  
  • Support the Head of Department in navigating through the first year of tenancies impacted by the Renters Rights Act in relation to renewal tenancies
  
  
  
  

• Brand & Communications
  
  
  
  • Help shape the format and tone for all outbound communications
  
  
  • Contribute to, and monitor adherence to, guidelines for different communication types
  
  
  
  

• Enquiry Generation
  
  
  
  • Manage leafleting campaigns and report on their impact
  
  
  • Help organise events run to generate enquiries
  
  
  • Analyse and report on enquiry generation performance
    
  
  
  
  


• Social Media
  
  
  
  • Create and manage B&B’s social media strategy
  
  
  • Support targeted advertising campaigns
  
  
  • Analyse and report on social media performance
  
  
  
  


• Office Management
  
  
  
  • Set up the local office for the peak lettings campaign
  
  
  
  


• Budget Tracking
  
  
  
  • Track all spending against the marketing budget with support from the Head of Department
  
  
  
  

Key Qualifications & Skills

Essential

• Experience in building data dashboards using analytics tools - building reports that summarise data that allow them to be shared and understood by the wider team


• Experience in analysing large datasets and extracting key insights from them.


• Using AI to optimise analytics and efficiency


• Advanced skills in using Excel and Google Sheets (pivot tables, lookups etc)


• Experience of managing data quality and reporting across multiple platforms


• Confidence in presenting written and verbal data insights to non-technical colleagues and senior management


• Practical, flexible, hands-on approach


• Ability to prioritise and manage own workload and communicate progress clearly


• Sharp attention to detail


• Inquisitive approach to data

Desirable

• Familiarity with the major student property portals (Rightmove, SpareRoom, Student.com, UniHomes) with an understanding of the student lease-up cycle


• Social scheduling tools plus basic design skills (Canva etc) for social content


• Experience with the set up and management of Google adverts and website traffic tracking

Technical Requirements

• Fiber internet (PLDT Fiber, Converge, Globe Fiber, etc.) - recommended speed of 100/50 Mbps
  


• Backup internet (mobile hotspot or secondary ISP) capable of at least 20 Mbps


• Quiet, conducive home workspace


• OPTIONAL: Wired Ethernet connection preferred during work hours


• OPTIONAL: Power backup (UPS) if the location experiences frequent outages

Why Expedock

• HMO coverage and leave credits become available after three months of engagement.


• Supportive Remote Environment: Work from home alongside a collaborative team that values growth and mutual success.


• Structured Engagement & Training: Start strong with a structured engagement program and client-specific training designed to help you quickly master your assigned workflows.

Candidate Data & Privacy Notice

By submitting your application to Expedock, you acknowledge and consent to the collection, use, and processing of your personal information for recruitment and hiring purposes. Your information will be used to:

• Evaluate your qualifications and suitability for current and future roles


• Communicate with you throughout the recruitment process Improve our hiring processes and overall candidate experience


• Maintain talent pools for future opportunities, where permitted by law

We handle candidate data with care and in accordance with applicable data protection and privacy regulations. Your information will only be accessed by authorized team members and will not be shared with third parties without your consent, unless required by law.