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Marketing Manager

Job Description - Marketing Manager

DUTIES & RESPONSIBILITIES:



  • Develop and execute B2B marketing strategies aligned with business and revenue goals.

  • Generate qualified leads through digital campaigns, content, email, LinkedIn, and paid advertising.

  • Plan, launch, and optimize marketing campaigns across multiple channels.

  • Manage LinkedIn, Google Ads, SEO, email marketing, and marketing automation activities.

  • Create and oversee content for social media, websites, email campaigns, and sales materials.

  • Identify target markets, industries, and buyer personas to support lead generation.

  • Track campaign performance, lead quality, conversion rates, ROI, and pipeline contribution.

  • Analyze marketing data and use insights to improve campaign performance.

  • Work closely with Sales and Business Development teams to align marketing and lead-generation efforts.

  • Build and maintain marketing funnels and lead-nurturing campaigns.

  • Research market trends, competitors, and opportunities to support business growth.

  • Prepare regular marketing reports and recommendations for leadership.

  • Manage marketing projects, timelines, budgets, and external vendors when needed.


 

REQUIREMENTS: 



  • Proven experience in B2B marketing, preferably within outsourced services, technology, staffing, SaaS, or other professional services.

  • Demonstrated ability to generate qualified leads and sales opportunities through targeted marketing initiatives, with measurable results.

  • Proficiency in LinkedIn marketing, Google Ads, SEO, content marketing, email campaigns, and marketing automation platforms.

  • Experience planning, launching, monitoring, testing, and optimizing integrated marketing campaigns based on performance data.

  • Strong understanding of marketing-to-sales alignment, with the ability to track and improve KPIs such as leads, conversion rates, cost per lead, pipeline contribution, and ROI.

  • Comfortable using marketing analytics and reporting tools to evaluate campaign performance and make data-driven decisions.

  • Able to develop marketing strategies while also executing campaigns and managing day-to-day marketing activities.

  • Experience working closely with sales and business development teams to align marketing activities with revenue and growth objectives.


 

Note: WFH Set-up & Mid Shift Schedule

 


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