Marketing Specialist

Position Summary:

This
role is a subject matter expert in APAC marketing and go -to -market
execution. The position focuses on driving and executing marketing
initiatives, contributing to demand generation, and supporting
business growth through strong regional insight and data -driven decision -making.

The
role includes localized go -to -market execution, particularly
within financial reporting, compliance, and ESG disclosure
environments. The ideal candidate can operate independently while
collaborating closely with global teams to ensure alignment and
impact across regions.

• Execute
and contribute to integrated marketing initiatives that support
international growth, demand generation, and pipeline development.

• Analyze
marketing performance data and insights to optimize campaigns,
applying SEO, digital optimization, and analytics to improve visibility,

engagement,
and lead contribution.

• Translate
marketing objectives into clear messaging and content direction,
ensuring alignment with campaigns and target audiences.

• Execute
localized messaging, campaigns, and sales enablement materials
across existing and new regions, ensuring cultural relevance and
alignment  with global brand and go -to -market frameworks.

• Support
go -to -market execution through market, competitive, and regulatory
analysis, including financial reporting, compliance, and ESG considerations.

• Plan
and support regional market activation initiatives, including
events, PR efforts, and industry association engagement, to build
credibility and awareness.

• Manage
multiple marketing initiatives across geographies, ensuring
alignment with global strategy, timelines, and defined KPIs.

• Manage
and develop content for APAC social media accounts.

• Collaborate
cross -functionally with sales, product, legal, and international
teams to support effective execution.

• Use
CRM and marketing automation tools (e.g., HubSpot) to manage
campaigns and track performance

• Manage
and optimize LinkedIn B2B campaigns and other digital channels

• Leverage
analytics tools to measure eSectiveness and inform decision -making

• Utilize
CMS platforms to support campaign execution and landing page management

• Proficiency
in social media platforms and design tools, including Adobe
Creative Suite (Photoshop, Illustrator, InDesign), Canva, and
other marketing

tools.