Media Manager, Offline

• Managers, aligned with online media run by Acquisition
  
• Negotiate and buy TV, radio, OOH, cinema, print and transit media, directly or
  
• through the media agency
  
• Manage the media agency: briefs, plans, buys, invoices and agency performance
  
• reviews
  
• Negotiate rates, bonus spots, packages and annual commitments with networks
  
• and OOH operators
  
• Make sure every placement meets PAGCOR advertising rules, broadcast standards,
  
• time-slot limits for gaming ads and site restrictions such as distance from schools
  
• and churches
  
• Verify delivery: spot monitoring, proof of airing, OOH proof of posting
  
• Measure offline impact with BI: branded search lift, traffic and registration lift by
  
• region and time slot, and TV-to-online attribution
  
• Manage the offline media budget and report spend against plan
  
  
  

Requirements

• 5+ years in offline media planning and buying, at a media agency or in-house
  
• Strong relationships with Philippine TV and radio networks and major OOH
  
• operators
  
• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP
  
• buying
  
• Comfortable with data and attribution; able to link offline spend to online results
  
• Online gaming, betting, telco or e-wallet media experience preferred
  
• Knowledge of advertising restrictions for regulated categories in the Philippines