PHL - Paid Media Operations Specialist

Job Title: Paid Media Operations Specialist

Contractor Fee: $2,000 - $2,300/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:
We are hiring a Paid Media Operations Specialist to support a fast-growing direct-to-consumer eCommerce brand. This role focuses on uploading ads, organizing campaigns, tracking budget pacing, reviewing ad performance, and sharing insights with the creative team. This is not a basic VA, data entry, executive assistant, or creative strategist role. You will not write ad briefs, but you should be comfortable working with large ad accounts, high-volume ad uploads, and performance data.

Key Responsibilities:

• Upload ads across multiple paid media channels, including Meta Ads Manager and other ad platforms

• Support high-volume creative testing, including 150+ ad concepts per month

• Ensure campaign names, ad names, links, tracking, budgets, placements, and ad settings are accurate

• Maintain clean and organized campaign, ad set, and ad account structures

• Troubleshoot ad upload issues, rejected ads, tracking issues, and platform errors

• Track ad spend, budget pacing, campaign performance, and creative performance using reports and tracking sheets

• Review ad performance and help identify which ads should be removed, improved, tested further, or scaled

• Support ad culling and ad graduation based on performance data

• Share clear, creative performance insights with the Funnel Lead and creative strategists

• Help organize performance data related to incrementality and campaign effectiveness

• Support shared data entry and workflow updates when needed

Software/Platforms/Tools:

• Meta Ads Manager

• TikTok Ads, Google Ads, or other paid media platforms

• Shopify

• Google Sheets / Excel

• Google Workspace

• Slack

• ClickUp or similar project management tools

• Shared cloud storage and asset management tools

Qualifications:

• At least 3-5 years of freelancing or remote work experience

• At least 2-4 years of experience in ad operations, paid media operations, media buying support, or performance marketing operations

• Hands-on experience uploading ads and supporting campaign setup in Meta Ads Manager and other paid media channels

• Experience working with high-volume ad accounts and large creative testing volume

• Experience managing or supporting at least $100K/month in ad spend is strongly preferred

• Experience with larger ad accounts is a plus, especially accounts spending $300K-$600K+ per month

• Strong understanding of budget pacing, campaign tracking, creative analysis, and paid media reporting

• Basic understanding of incrementality and how paid media performance is reviewed beyond platform numbers

• Strong Google Sheets or Excel skills

• Strong attention to detail and ability to follow structured workflows

• Highly organized, reliable, proactive, and able to work independently in a remote setup

• Excellent written and verbal English communication, preferably C1 or C2 level

Nice to Have:

• Experience working with direct-to-consumer eCommerce brands

• Experience with apparel, beauty, wellness, pet, lifestyle, or consumer product brands

• Experience with creative testing, ad culling, and ad graduation

• Experience working with media buyers, funnel leads, creative strategists, and performance marketing teams

Shift Schedule:

• Monday to Friday, preferably Philippine business hours, with required attendance for weekly team meetings and monthly all-hands meetings in PH time.