Director of Paid Search (Google Ads - Retail & E-commerce )

Job Title: Director of Paid Search (Performance Marketing Manager, Retail & E-commerce )
Location: Remote - Philippines
Schedule: CST (9-5 Full-Time)
Salary Range: $3,000 – $6,000 USD monthly

We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment.

Key Responsibilities

• Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube)
• Build and refine account structure, campaigns, and asset groups
• Manage keyword strategy, search queries, and negative keyword lists
• Monitor and optimize shopping feeds and campaign performance
• Handle bid strategy and budget pacing to hit performance goals
• Draft ad copy and creative variations (with final approvals as needed)
• Monitor GA4 conversions and investigate discrepancies
• Collaborate with paid social on cross-channel insights
• Lead paid search communication with the client (Slack, calls, reporting)
• Participate in weekly calls and present performance updates

• 5+ years of hands-on Google Ads experience
• Experience managing accounts with $100K+ monthly spend
• Strong experience across Search, Performance Max, and Shopping campaigns
• Solid understanding of keyword strategy, search query mining, and negative keyword management
• Experience with bid strategies and budget pacing
• GA4 proficiency (conversion tracking, audiences, reporting)
• Strong written and spoken English (client-facing)
• Experience working with US, UK, or AU clients

Nice-to-Haves

• DTC / e-commerce experience (apparel or fashion preferred)
• Experience with shopping feed optimization
• Familiarity with Demand Gen / YouTube campaigns
• Exposure to cross-channel collaboration (paid social, creative testing)

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.