Sales Coordinator (B2B Contract Manufacturing)

Employment Type: Full-time, Independent Contractor

Work Model: Remote 

Work Hours: Australian Central Standard Time (ACST) business hours alignment (Adelaide offset, ~UTC+9:30)

Reports To: Chief Executive Officer (CEO)

Role Overview

We are seeking an organized, proactive, and persistent Sales Coordinator to run the B2B sales pipeline operations for a premier coffee manufacturing and contract packing specialist.

In this seat, you will manage the sales execution engine so the CEO can focus exclusively on high-value client conversations. You will ensure every deal moves forward smoothly—managing pipeline hygiene, conducting market research, conducting outbound outreach to Australian specialty coffee roasters and brands, scheduling qualified meetings into the CEO’s calendar, preparing custom proposal decks, and coordinating post-sale customer onboarding workflows across operations and design teams.

Key Responsibilities

1. Pipeline Management & Operational Velocity

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  Daily Next-Step Discipline: Ensure 100% of live pipeline deals have an active, dated next step every single day; systematically chase, reschedule, or close out stale deals inactive for 14+ days.

  
  


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  CEO Escalations & Call Logging: Log CEO call outcomes in the CRM (HubSpot) on the day they occur, and proactively escalate any pipeline bottleneck that has been waiting on executive review for more than 3 days.

  
  


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  Weekly Pipeline Reporting: Prepare and deliver a weekly executive pipeline review pack outlining deal movements, stalled accounts, and required decision points.

  
  

2. Outbound Outreach & CEO Calendar Management

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  Template Outbound: Execute multi-channel outbound email and LinkedIn outreach to prospective clients using approved templates under your company email address.

  
  


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  Meeting Booking: Manage and convert warm inquiries to book qualified discovery and proposal meetings directly into the CEO’s calendar.

  
  


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  Material Coordination: Coordinate sample dispatch with the internal operations team, ensuring product samples and marketing materials reach prospects promptly.

  
  

3. Prospect Research & Meeting Preparation

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  Target List Building: Research, score, and maintain target lists of Australian specialty coffee roasters and brands against established qualification rubrics.

  
  


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  Pre-Meeting Intelligence: Conduct deep background research on prospects prior to CEO calls—identifying existing contract packers, product offerings, and recent company news.

  
  


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  Proposal Tailoring: Customize client proposal decks and presentation materials from master templates ahead of sales calls.

  
  

4. Onboarding & Cross-Departmental Coordination

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  Customer Onboarding Workflows: Manage administrative onboarding sequences for newly closed accounts.

  
  


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  Cross-Functional Collaboration: Partner with the operations team to finalize product specifications/freight logistics, and coordinate with the design team to ensure artwork sign-offs stay on schedule.

  
  

Boundary Rules & Commercial Limits

To ensure role clarity, this position focuses purely on pipeline momentum and execution velocity. The Sales Coordinator does not:

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  Set or negotiate commercial pricing, margins, or discount structures.

  
  


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  Lead discovery calls or negotiate terms directly with prospects.

  
  


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  Commit the company to production lead times, minimum order volumes, or contractual terms.

  
  


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  Contact existing major strategic accounts without explicit executive direction.

  
  

Required Skills & Qualifications

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  Written Communication Excellence: Exceptional written English skills, with the ability to draft professional, articulate correspondence for discerning Australian business owners and brand founders.

  
  


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  CRM Proficiency: Direct hands-on experience managing CRM pipelines, tasks, filtered views, and deal stages (experience with HubSpot is strongly preferred).

  
  


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  Systematic Organization & Follow-Through: Meticulous attention to detail and daily consistency in tracking multi-variable schedules and task lists.

  
  


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  Executive Presence & Assertiveness: Comfortable proactively communicating with internal leadership to resolve pipeline bottlenecks and keep deals moving forward.

  
  


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  Time Zone Alignment: Full daily availability to work standard business hours aligned with Adelaide, Australia (ACST) time.

  
  

Preferred Qualifications

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  Background in B2B sales support, sales operations, SDR/BDR functions, or account coordination.

  
  


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  Prior experience or familiarity with the FMCG, food/beverage manufacturing, specialty coffee, or contract packaging sectors.

  
  

Success Metrics (KPIs)

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  Qualified CEO Meetings Booked: Consistently driving qualified meetings into the CEO’s calendar (Primary KPI).

  
  


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  Active Pipeline Integrity: Maintaining 100% of live deals with a dated next step and zero unaddressed deals sitting stale for 14+ days.

  
  


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  Executive Bottleneck Resolution: Zero pipeline deals waiting on CEO input for more than 3 business days.

  
  


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  Target List Expansion: Consistently adding qualified target roasters and brand leads to the CRM pipeline each week.