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Restaurant and Bar Marketing Executive

Job Description - Restaurant and Bar Marketing Executive

Description

DUTIES AND RESPONSIBILITIES

Marketing Campaigns

  • Plan, coordinate, and execute marketing campaigns for the hotel's restaurants, bars, seasonal promotions, and special events.
  • Develop creative marketing initiatives to increase guest traffic and food and beverage revenue.
  • Monitor campaign performance and recommend improvements based on results.

Digital Marketing & Content

  • Create and coordinate content for social media, website, email marketing, and other digital platforms.
  • Coordinate photography, videography, and promotional materials for food and beverage outlets.
  • Ensure all marketing content complies with IHG brand guidelines and hotel standards.

Promotions & Events

  • Support the planning and promotion of food festivals, themed dining experiences, happy hours, holiday promotions, and other special events.
  • Coordinate with external partners, influencers, media, and suppliers when required.
  • Assist in organizing media visits, promotional launches, and public relations activities.

Collaboration & Communication

  • Work closely with the Food & Beverage team to understand business needs and promotional priorities.
  • Coordinate with Sales, Revenue Management, and Operations to maximize promotional opportunities.
  • Maintain effective communication with internal and external stakeholders.

Market Research & Reporting

  • Monitor market trends, competitor activities, and guest preferences.
  • Track campaign performance, social media engagement, and promotional results.
  • Prepare regular marketing reports and recommendations for management.

Brand Standards & Compliance

  • Ensure all marketing materials reflect the hotel's brand identity and comply with IHG brand standards.
  • Maintain consistency across all marketing channels and promotional activities.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
  • Minimum 2–3 years of experience in marketing, hospitality, food and beverage marketing, or digital marketing.
  • Strong knowledge of social media platforms, digital marketing, and content creation.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office; experience with graphic design, content management, or digital marketing tools is an advantage.

COMPETENCIES

  • Marketing & Brand Management
  • Digital Marketing
  • Content Creation
  • Creativity & Innovation
  • Communication & Presentation Skills
  • Project Coordination
  • Analytical & Reporting Skills
  • Team Collaboration


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