Sales Director

Your Tasks

Main Responsibilities:

As a key member of the BDF PH Management Team, the Sales Director will actively contribute to strategic business planning and organizational development to drive the company’s growth ambitions in the FMCG sector. This leadership role demands a focus on delivering superior sales and shopper & customer marketing (S&CM) operations, marked by efficient processes, high-impact customer relationships, continuous achievement of business KPIs, and fostering a strong, motivated sales team.

Core Duties:

• Develop and implement comprehensive sales strategies aligned with company objectives to optimize revenue growth and market share.


• Continuously review, advise, and optimize sales policies such as pricing, key account management, and distribution strategies to maintain competitive advantage.


• Drive effective sales performance monitoring procedures and engage with regional stakeholders to refine tactics in response to market dynamics.


• Lead end-to-end channel sales processes to achieve and exceed set sales targets, tailoring approaches to different retail environments.


• Enhance customer engagement by identifying and cultivating key business partnerships and leveraging high-level stakeholder relationships.


• Negotiate optimal agreements with existing and potential clients, ensuring alignment with company goals and market standards.


• Manage robust planning processes including Joint Business Plans (JBPs) and Trade-to-Trade (T2T) initiatives that uphold disciplined execution and clear accountability.


• Oversee in-store execution with an emphasis on assortment compliance, strategic placement, and impactful promotional activities measured through industry tools such as Trax and DMS.


• Support SCM initiatives to deliver best-in-class operational programs across planning, customer engagement, and commercial operations.


• Consistently pursue business KPIs with a bias for action and a results-driven mindset to maximize profitability and operational excellence.


• Lead and mentor a high-performing sales team, fostering a culture of continuous improvement, customer centricity, and strategic alignment.


• Anticipate and respond to changes in FMCG delivery systems and market pressures by adapting strategies with agility and precision.


• Ensure full compliance with relevant industry regulations, company policies, and ethical standards.

Your Profile

Education and Qualifications:

A bachelor's degree in Business Administration or a related field is required; an MBA or further postgraduate qualifications are considered advantageous.

Core Competencies and Skills:

• Strong commercial acumen with a strategic mindset and the ability to think critically about market and business dynamics.


• Outstanding negotiation and conflict resolution skills, with the ability to manage senior-level stakeholder relationships effectively.


• Exceptional leadership qualities demonstrated by proven success in building and managing highly motivated, results-oriented sales teams.


• Superior analytical capabilities to interpret market data and sales metrics, facilitating informed decision-making.


• Fluency in Tagalog is mandatory, complemented by strong proficiency in English for both written and spoken communication.


• A customer-centric approach combined with resilience and a proactive 'can-do' attitude toward overcoming challenges.

Professional Experience:

• A minimum of 10 to 15 years of progressive leadership experience within sales in the Fast-Moving Consumer Goods (FMCG) industry.


• Extensive experience engaging at a senior or director level with distributors and key accounts, demonstrating an aptitude for fostering trust and influence at the highest levels.


• Track record of delivering sustained sales growth, developing effective sales plans, and executing strategies that meet or exceed targets.


• Experience with cross-functional collaboration and knowledge of best practices in retail execution and supply chain management.

Your Tasks

Key Responsibilities:

• Develop and execute sales strategies to achieve revenue, profitability, and market share targets.


• Lead channel development, pricing, key account management, distribution, and route-to-market (RTM) strategies.


• Build trusted partnerships with distributors, key customers, and industry stakeholders while identifying new business opportunities.


• Drive customer-centric growth through Joint Business Plans (JBPs), trade negotiations, and fact-based account management.


• Optimize in-store execution, assortment compliance, visibility, and promotional effectiveness across retail channels.


• Collaborate closely with Marketing, Supply Chain, and cross-functional teams to align commercial strategies with market needs.


• Lead, coach, and develop a high-performing sales team, ensuring strong succession planning and capability building.


• Manage sales budgets, forecasts, trade investments, and account receivables to maximize ROI and business performance.


• Monitor market trends, competitor activities, and customer insights to drive continuous improvement and innovation.


• Ensure compliance with company policies, industry regulations, and responsible business practices.

What We're Looking For:

• Proven leadership experience in FMCG sales, key account management, and commercial operations.


• Strong strategic thinking, negotiation, and stakeholder management skills.


• Demonstrated success in delivering business growth, profitability, and sales excellence.


• Experience managing distributors, trade marketing initiatives, and customer development programs.


• Ability to lead teams, influence senior stakeholders, and drive organizational performance in a fast-paced environment.