Sales Operations Specialist

Roles and Responsibilities:

1. CRM Automation and Optimization (HubSpot):

• Design and implement workflows and automation in HubSpot to streamline lead nurturing and follow-ups.
• Maintain data hygiene in HubSpot by ensuring lead and contact records are updated, deduplicated, and segmented correctly.
• Create dashboards and reports to provide insights into pipeline health, conversion rates, and campaign performance.
• Train the Biz Dev team on using HubSpot features effectively.

2. Email Deliverability and Outreach Management:

• Monitor and improve email deliverability rates by optimizing email lists, using best practices for sender reputation, and analyzing email performance metrics.
• Implement tools or platforms to enhance outreach personalization and response rates.
• Work with marketing to craft email templates and sequences for various campaigns.

3. Lead and Prospect List Building:

• Research and compile targeted lead lists based on predefined criteria (industry, job role, geography, etc.).
• Enrich prospect data with additional insights such as LinkedIn profiles, company size, and key decision-makers.
• Partner with the marketing team to develop criteria for lead scoring and qualification.

4. LinkedIn InMail and Social Selling Support:

• Manage LinkedIn InMail campaigns for the Biz Dev team, including prospect targeting, template creation, and follow-up workflows.
• Track and report on LinkedIn outreach metrics, such as response rates and meeting conversions.
• Identify and suggest improvements to social selling strategies.

5. Content Management (White Papers and Case Studies):

• Coordinate with internal teams to compile and format white papers, case studies, and other sales collateral.
• Ensure content is easily accessible and integrated into sales outreach campaigns.
• Collaborate with marketing to update and repurpose content based on prospect feedback and market trends.

6. Driving Inbound Traffic:

• Work with the marketing team to optimize landing pages, forms, and CTAs for lead capture.
• Analyze inbound traffic and conversion metrics to identify areas of improvement.
• Collaborate on paid and organic campaigns to attract high-quality inbound leads.

7. Data Analysis and Reporting:

• Provide actionable insights to the Biz Dev team based on sales performance and market trends.
• Regularly review key sales metrics, such as lead response time, pipeline velocity, and campaign ROI.
• Support strategic decision-making by preparing ad hoc reports and analyses.

8. Collaboration and Cross-Functional Support:

• Act as the bridge between sales, marketing, and operations teams to ensure alignment on goals and campaigns.
• Provide administrative and operational support during key events, such as conferences or webinars.
• Identify bottlenecks in the sales process and propose solutions to improve efficiency.

Key Skills and Competencies:

• Expertise in HubSpot (CRM and Marketing Hub) and familiarity with sales enablement tools.
• Strong analytical skills with proficiency in Excel, Google Analytics, and reporting tools.
• Excellent project management skills to handle multiple tasks and priorities simultaneously.
• Strong understanding of email marketing and deliverability best practices.
• Experience with LinkedIn Sales Navigator and InMail campaigns.
• Clear and concise written and verbal communication skills