Sales Representative General Trade, Metro Manila

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.  

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission. 

Key Responsibilities

• Visit assigned retail outlets according to the approved route plan.


• Sell and promote company products to retailers, wholesalers, and independent stores.


• Achieve daily, weekly, and monthly sales targets.


• Ensure product availability, optimum stock levels, and effective merchandising at point of sale.


• Expand numeric distribution by identifying and opening new customers.


• Execute promotional activities and visibility programs in the market.


• Collect market intelligence on competitor activities, pricing, and customer needs.


• Maintain strong relationships with customers and resolve service issues promptly.


• Submit accurate sales, stock, and collection reports on time.


• Support collection of outstanding payments in line with company policy.

Key Performance Indicators (KPIs)

• Sales volume and value achievement


• Numeric distribution and outlet coverage


• New outlet acquisition


• Product availability (OSA)


• Merchandising and visibility compliance


• Collection and receivables performance


• Route plan compliance

Requirements: