Segment Marketing Manager

We are looking for a Segment Marketing Manager who will lead the development and execution of marketing strategies and campaigns for assigned customer segments. The role will focus on understanding customer needs, driving product and campaign initiatives, and strengthening GCash’s brand presence and business performance within the segment.
 

You will be responsible for the following:

• Lead the planning and execution of segment-focused marketing campaigns and strategies

• Develop customer propositions and positioning aligned with GCash’s products and services

• Work closely with product, growth, finance, and marketing teams to launch acquisition and retention initiatives

• Drive the development of products and programs tailored to the assigned customer segment

• Lead monthly, quarterly, and annual business reviews to assess segment performance and identify growth opportunities

• Analyze internal and external data to create insights and improve campaign effectiveness

• Champion customer insights and market research to better understand consumer behavior and needs

• Prepare campaign, product, research, and agency briefs to support program execution

• Manage business cases, campaign budgets, and post-campaign evaluations to measure impact and ROI

• Ensure campaigns and initiatives are delivered on time and aligned with business objectives

• Build strong relationships with internal stakeholders, agencies, and external partners.
   

We are looking for:

• Bachelor’s degree in Marketing, Business, Engineering, Economics, or any related field

• At least 4 years of experience in marketing, brand management, consulting, business development, or related roles

• Strong business acumen with experience in campaign planning and business performance management

• Experience in market research, consumer insights, and campaign analysis

• Strong analytical and problem-solving skills

• Creative mindset with the ability to develop innovative marketing strategies

• Excellent stakeholder management and communication skills

• Proficiency in Microsoft Excel, Word, and PowerPoint

• Experience in budget management, business casing, and performance reporting is an advantage

• Ability to thrive in a fast-paced and collaborative environment

• Customer-focused and purpose-driven mindset with passion for delivering impactful campaigns.