Senior Manager, Brand Resort

Company : Solaire Resort

Job Type : Full Time

Quezon City, Philippines

Job Description - Senior Manager, Brand Resort

Develop and execute marketing strategies to attract foot fall and generate revenue in the property
Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross
selling efforts with the respective business units
With the Brand Marketing Director’s guidance, develop strong go -to -market strategies for Brand campaigns
Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market
Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign -ups (i.e. brand
led retail partnerships, etc.)
Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand
Marketing Director
Leverage on existing promotions and strategize efforts to encourage membership sign -ups
Serving as a strategic partner among the business units, providing data, insights, and marketing
recommendations for brand resort tactical and thematic efforts
Work closely with the different Business Units, as well as within the B&M verticals (Digital, Marketing Services,
PR and Entertainment) to strategize on effective brand marketing efforts and increasing Solaire Rewards sign
ups MOM
Use data analytics to profile potential customers and identify high -opportunity segments (lookalikes and
propensity modeling)
Measure the effectiveness of campaigns through visitation, sign -up rates, revenue generated and ROAS
Optimize strategies based on performance and market response

Requirements

Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives
and develop products.
Strong decision making and critical problem solving skills.
Must be results and solutions oriented.
Excellent communication (both written and oral) and interpersonal skills.
Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and
efficient.
Must posses a keen eye for detail, with the ability to evaluate and implement creative ideas that align with Solaire’s
brand's identity and marketing and business objectives.
Knowledge in Digital Marketing, E -commerce, and acquisition marketing experience is a plus.
Proficient in marketing platforms, and other relevant tools and technologies.
Efficient project management skills

Original job Senior Manager, Brand Resort posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

Share Job

Get your Resume Reviewed for Free

Email address

Why are you reporting this job?

I think it’s a discriminatory or offensive

I think it’s fraudulent or a scam

I think it’s trying to sell something unrelated to the job / it’s asking for money

I think it contains incorrect or broken information

Other

All Job Ads are subject to GrabJobs’s Terms of Service. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by GrabJobs moderation team. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.

Setup your job alert:

Frequency

Email

By activating job alerts, I agree to GrabJobs Terms & Privacy Policy. I can unsubscribe to job alerts anytime. Skip

GrabJobs is the no1 job portal in the Philippines, connecting you to thousands of jobs fast! Find the best jobs in the Philippines, apply in 1 click and get a job today!

Mobile Apps

Privacy Policy Terms of Use

Senior Manager, Brand Resort

Job Description - Senior Manager, Brand Resort

Requirements

Similar Senior Manager, Brand Resort Jobs in the Philippines

Mobile Apps