Senior Marketing Manager

Role Overview

We are looking for a Senior Marketing Manager who lives and
breathes digital. This is a hands-on leadership role: you will own the
marketing strategy end to end, from channel planning and budget allocation
through to campaign execution, performance analysis and reporting to the
leadership team.

The ideal candidate has built and scaled digital programmes
across paid, organic, lifecycle and content — and can prove the commercial
impact of that work. Experience gained inside a digital marketing agency is a
significant advantage: we value the pace, breadth of channel exposure and
client-facing discipline that agency environments build.

Key
Responsibilities

Strategy &
Planning

•     Own and deliver the annual and
quarterly marketing plan, aligned to revenue and growth targets.

•     Set channel strategy and
allocate budget across paid media, SEO, content, email/CRM, social and
partnerships.

•     Define the KPI framework — CAC,
ROAS, MQL/SQL volume and quality, pipeline contribution, LTV — and hold the
team to it.

•     Track competitor activity,
category trends and platform changes, and adjust the plan accordingly.

Digital Campaign
Leadership

•     Lead the planning, launch and
optimisation of integrated digital campaigns across the full funnel.

•     Oversee paid media across
Google Ads, Meta, LinkedIn, YouTube and programmatic — including structure,
targeting, creative testing and bid strategy.

•     Direct the SEO and content
programme: technical health, keyword strategy, editorial calendar and digital
PR / link acquisition.

•     Own lifecycle and marketing
automation — segmentation, nurture journeys, lead scoring and retention
campaigns.

•     Run a structured testing
roadmap (A/B and multivariate) across landing pages, creative, audiences and
messaging.

Analytics &
Performance

•     Own the measurement stack: GA4,
Google Tag Manager, server-side tracking, attribution modelling and
dashboarding.

•     Report performance and spend
efficiency to leadership on a monthly and quarterly cadence, with clear
recommendations.

•     Translate data into decisions —
reallocate budget, kill underperformers, and scale what works.

Team &
Stakeholder Management

•     Line-manage and develop the
marketing team; set objectives, review work and coach on craft.

•     Select and manage external
agencies, freelancers and platform partners, holding them to scope, budget and
results.

•     Partner closely with Sales,
Product and Design to align messaging, campaigns and go-to-market launches.

•     Safeguard brand consistency
across every digital touchpoint.

Requirements

Essential
Requirements

•     6+ years in marketing, with at
least 3 years focused on digital and 1–2 years managing people or agency
partners.

•     Demonstrable ownership of a
meaningful paid media budget, with results you can talk through in detail.

•     Deep, hands-on expertise across
the core digital disciplines: paid search and paid social, SEO, content,
email/CRM and conversion rate optimisation.

•     Strong command of GA4, Google
Tag Manager, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and at
least one marketing automation platform (HubSpot, Marketo, Klaviyo or similar).

•     Confident with data —
comfortable in spreadsheets and BI dashboards, and able to build a commercial
case from numbers.

•     Excellent written and verbal
communication; able to present to and influence senior stakeholders.

•     Track record of managing
multiple concurrent campaigns to deadline without dropping quality.

Highly
Desirable

•     Prior experience in a digital marketing agency — ideally in a client-facing or
account/strategy lead capacity, having managed multiple brands and verticals
simultaneously.

•     Relevant certifications: Google
Ads, Google Analytics, Meta Blueprint, HubSpot.

•     Experience in [industry / B2B
SaaS / e-commerce / retail].

•     Working knowledge of marketing
analytics tooling such as Looker Studio, Power BI, Semrush, Ahrefs or Hotjar.

•     Exposure to marketing
operations, CDPs, or AI-assisted content and campaign workflows.

What Success
Looks Like

•     First 30 days: audit current
channels, spend, tracking and content; deliver a findings and quick-wins
report.

•     First 90 days: a signed-off
channel strategy and testing roadmap, with tracking and reporting rebuilt where
needed.

•     First 6 months: measurable
improvement in cost per acquisition and pipeline contribution against agreed
baselines.