Shopify and Klaviyo Manager

Job title: Shopify and Klaviyo Manager

Type of employment: Part-time potential to grow to FT

Shift Schedule: Mon-Fri  8:00 AM - 12:00 PM PST (Part-time) / 8:00 AM - 4:30 PM (FT)

High-level summary

Support the company by managing Shopify Plus storefront updates, Klaviyo email/SMS automation, e-commerce optimization, and digital operations support.

This role is ideal for a Shopify and Klaviyo manager with strong lifecycle marketing experience, technical Shopify knowledge, data-driven optimization skills, and the ability to work independently with minimal hand-holding.

The person in this role will help keep the storefronts running smoothly, optimize automated flows and campaigns, improve conversion performance, and provide regular progress updates on campaign metrics, site changes, and upcoming priorities.

About the Company:

Operates two e-commerce brands in the brain health and wellness space.

The company requires clear, credible, and brand-compliant digital messaging that communicates physical mechanics of brain health and wellness in a professional and trustworthy way.

This role will support the company's e-commerce operations by managing Shopify Plus, Klaviyo, email automation, site updates, conversion optimization, and customer lifecycle communications.

Company core values:

• Credibility and trust — values clear, professional messaging that supports customer confidence in health and wellness products.
• Performance-driven growth — focuses on measurable e-commerce outcomes such as conversion rate, average order value, click-through rate, customer lifetime value, and email revenue contribution.
• Operational excellence — keeps Shopify storefronts, product information, apps, and customer journeys running smoothly and efficiently.
• Brand discipline — maintains clean visual standards, compliant messaging, and a user experience that is professional, clear, and uncluttered.
• Proactive ownership — values independent execution, structured communication, and regular updates on progress, performance, and next steps.

Objective of this role:

• Manage Shopify Plus storefront updates, product information, inventory support, app integrations, and minor front-end adjustments.
• Build, test, maintain, and optimize Klaviyo automated lifecycle flows and advanced customer segments.
• Improve e-commerce performance through A/B testing, data analysis, conversion optimization, and customer lifecycle strategy.
• Create and maintain email communications that align with brand standards, wellness messaging, and regulatory considerations.
• Work independently while providing clear progress updates, ideally three times per week.

Responsibilities:

Shopify Plus management

• Manage Shopify Plus backend updates, including product updates, inventory-related changes, app settings, and storefront adjustments.
• Execute minor front-end updates and theme changes while maintaining site architecture and performance.
• Troubleshoot Shopify apps, storefront issues, and basic technical problems as needed.
• Support landing page updates, merchandising changes, and site improvements that improve conversion and customer experience.
• Use Shopify data to support customer segmentation, purchase behavior analysis, and e-commerce decision-making.

Klaviyo flow architecture and segmentation

• Build, maintain, test, and optimize Klaviyo lifecycle flows, including welcome series, abandoned cart, post-purchase, win-back, and other automated journeys.
• Create multi-step flows with conditional splits based on customer behavior, purchase history, engagement, and lifecycle stage.
• Develop advanced customer segments to support personalization, retention, and revenue growth.
• Monitor email automation performance and identify opportunities to increase the percentage of store revenue driven by lifecycle marketing.
• Ensure flows are accurate, properly triggered, and aligned with customer behavior and business goals.

Email marketing and campaign execution

• Create, schedule, and manage email campaigns and promotional sends through Klaviyo.
• Write or adapt conversion-focused copy that aligns with brand voice, product credibility, and wellness-related messaging standards.
• Develop clean, professional email layouts that support strong readability, visual consistency, and conversion.
• Create compelling subject lines, calls to action, and customer-facing messaging.
• Coordinate campaign timing around promotions, product availability, seasonal opportunities, and business priorities.

Data-driven optimization and testing

• Analyze performance metrics such as conversion rate, average order value, click-through rate, customer lifetime value, email revenue, and engagement.
• Design and run A/B tests for subject lines, send times, calls to action, email content, landing page layouts, and customer segments.
• Evaluate test results and apply learnings to improve future campaigns, flows, and site updates.
• Look beyond vanity metrics and focus on measurable revenue, conversion, and retention outcomes.
• Provide regular insights and recommendations based on performance data.

Conversion copywriting and visual standards

• Write or refine email and site copy that communicates brain health and wellness concepts clearly, credibly, and professionally.
• Ensure messaging aligns with strict brand standards and any applicable regulatory guidelines.
• Maintain clean visual standards across emails, site updates, landing pages, and digital merchandising.
• Avoid cluttered user experiences and keep communications clear, credible, and conversion-focused.
• Support product promotion through persuasive but compliant customer messaging.

Project management and communication

• Manage task queue independently with minimal hand-holding.
• Provide structured updates on campaign metrics, Shopify updates, completed tasks, blockers, and next priorities.
• Communicate progress regularly, preferably three times per week.
• Anticipate upcoming seasonal promotions, inventory shifts, or customer lifecycle opportunities.

Required skills and qualifications:

• Proven experience managing Shopify Plus and Klaviyo for an e-commerce brand.
• Advanced Klaviyo flow architecture and segmentation experience.
• Experience building multi-step automated lifecycle flows with conditional splits.
• Strong understanding of customer lifecycle marketing, including welcome, abandoned cart, post-purchase, win-back, and retention flows.
• Shopify backend proficiency, including product updates, inventory support, app integrations, and storefront maintenance.
• Familiarity with Shopify theme settings and minor Liquid/front-end updates.
• Strong data-driven optimization and A/B testing mindset.
• Ability to analyze conversion rate, average order value, click-through rate, customer lifetime value, and email revenue performance.
• Strong conversion copywriting skills and ability to write clear, credible, brand-aligned customer messaging.
• Strong visual standards for clean, professional email and digital merchandising execution.
• Proactive communication and autonomous project management skills.
• Ability to work independently with minimal supervision.
• Ability to provide structured progress updates on campaign performance, site changes, and priorities.
• Industry experience is required.

Preferred skills and qualifications:

• Experience working with health, wellness, supplement, bioscience, or regulated consumer brands.
• Experience writing or adapting copy related to brain health, wellness, physical mechanics, or science-backed product positioning.
• Portfolio showing clean, professional email designs, strong subject lines, and conversion-focused messaging.
• Experience improving email revenue contribution through lifecycle automation and segmentation.
• Knowledge and experience using AI
• Experience troubleshooting Shopify apps, storefront performance, or theme-related issues.
• Familiarity with seasonal promotion planning, inventory-driven campaign planning, and e-commerce growth strategy.
• Experience using analytics dashboards, Shopify reports, Klaviyo analytics, or other e-commerce reporting tools.