Supervisor, Digital Marketing

Position Summary

The Digital Marketing Supervisor is responsible for the effective, timely, and accurate execution of digital marketing campaigns across Paid Media, Geo-HSMS, Viber, and other digital channels. The role acts as a key coordination point between internal stakeholders, media agencies, and vendors to ensure campaigns launch successfully, meet performance objectives, and comply with company processes.

Key Responsibilities

• Execute and manage digital marketing and paid media campaigns.
  
• Coordinate with media agencies on campaign setup, targeting, launch, and optimization.
  
• Manage Geo-SMS and Viber campaigns, including audience targeting, messaging, scheduling, and tracking.
  
• Ensure campaign readiness by coordinating requirements, approvals, creative assets, and timelines.
  
• Develop and review campaign copy and content aligned with brand standards.
  
• Monitor campaign performance, KPIs, budgets, and return on ad spend (ROAS).
  
• Prepare campaign performance reports, insights, and recommendations.
  
• Coordinate contracts, purchase orders, invoices, and vendor payments.
  
• Maintain campaign trackers, timelines, and project governance processes.
  

Required Competencies

• Execution-focused and results-driven
  
• Highly organized and detail-oriented
  
• Data-driven with strong analytical skills
  
• Proactive and ownership-minded
  
• Strong stakeholder management skills
  
• Business acumen
  
• Excellent communication skills
  
• Collaborative team player
  

Technical Skills

• Google Ads (Search, Demand Gen, Performance Max)
  
• Meta Ads Manager (Facebook & Instagram)
  
• Google Analytics 4 (GA4) and Google Tag Manager
  
• UTM tracking and conversion measurement
  
• Geo-SMS and Viber marketing campaigns
  
• Knowledge of emerging digital channels such as YouTube, Spotify Audio Ads, Digital Out-of-Home (DOOH), and TikTok
  

Experience & Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
  
• 3 to 5 years of experience in digital marketing, campaign management, performance marketing, or media.
  
• Experience working with digital media agencies and vendors.
  
• Strong understanding of digital marketing platforms, analytics, and performance metrics.
  
• Proficient in Excel/Google Sheets and campaign reporting.
  
• Strong project management, communication, and stakeholder management skills.
  
• Experience in hospitality, entertainment, retail, travel, or consumer-facing industries is preferred