Wholesale Channel Development Executive

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Wholesale Channel Development Executive

Location: The Finance Center, BGC, Taguig

Working Pattern: Hybrid, 2-3 days on-site per week

At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose—to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Drive wholesale channel growth through digital trade engagement, Route-to-Market (RTM) strategies, and data-driven solutions that enhance retailer engagement and business performance.

What You'll Do

Strategic Planning and Trade Program Execution

• Lead digital trade programs and promotions aligned with RTM objectives.


• Develop digital solutions and leverage insights to drive continuous improvement.

Digital Trade Engagement and Campaign Execution

• Lead Appwards Kasosyo (AK) campaigns and digital engagement initiatives.


• Collaborate across teams to deliver digital solutions that strengthen channel performance.

Performance Analytics and Optimization

• Monitor campaign and program performance using analytics and market intelligence tools.


• Generate insights and recommendations to improve ROI and business results.

Budget and Resource Management

• Manage budgets and resources to maximize the impact of digital initiatives.


• Monitor spending and support disciplined resource allocation.

Skills and Capabilities

• Strategy & Analytics: Strong analytical skills with proficiency in Power BI, Snowflake, and Excel.


• Digital & RTM Expertise: Experience in digital trade platforms, RTM strategies, and wholesale channel execution.


• Collaboration & Communication: Strong project management, stakeholder engagement, and communication skills.

Rewards and Benefits

• Guaranteed 14th-month pay


• HMO coverage for you and your qualified dependents


• PHP 10,000 annual medical reimbursement


• Retirement plan


• Leave conversion

Equal Opportunities Statement

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.