Brand Manager (M/F)

LIPTON Teas and Infusions is the world's largest tea business with a remarkable portfolio of over 30 world-class brands, including iconic names like Lipton, PG Tips, TAZO, Brooke Bond, and B-Corp certified Pukka and T2. Based in the Netherlands and operating in more than 100 countries, we pioneer innovative, premium and sustainable teas and infusions to delight our consumers daily. Our commitment is to drive the entire tea industry upwards and create value for all and the planet, from farmers to consumers, retailers, team members, partners, and shareholders. We take a long-term approach, investing in innovative and sustainable practices that deliver responsible growth, with a keen focus on meeting the needs of our customers and consumers, protecting the environment, and making a positive impact on people's lives.

Job title: Brand Manager

Location: Warsaw office, hybrid model

Type: permanent

Who we are and what we do:

LIPTON Teas & Infusions is the world’s leading tea business, home to iconic, purpose‑driven brands like Lipton, Pukka, Tazo, T2, Lyons and PG Tips.

We craft great teas for every occasion, to bring joy and inspire a healthier lifestyle. Guided by our values of people first, ownership, passion for excellence, and consumer and customer centricity, we create long‑term value for our people, trade partners, suppliers, and the communities where we operate.

If you’re a diverse thinker who takes personal ownership to connect ideas and make impactful things happen, someone who shares our values around humanity and courage and someone who enjoys a good cup of tea (on the house!), then we could be a good match! ✨

Your role:

We're looking for a commercially minded Brand Manager to help drive the growth of our portfolio by turning consumer and market insights into impactful business opportunities.

This is a broad business leadership role, combining strategic thinking, commercial acumen and strong execution. You'll work cross-functionally with Sales, Finance, Revenue Growth Management, Supply Chain, R&D and agency partners to deliver growth, strengthen our brands and bring innovations to market.

You will own your brands end-to-end, from strategy and planning through to execution, performance tracking and innovation delivery.

Your key responsibilities:

• Develop and execute brand strategies and annual growth plans.


• Identify growth opportunities through consumer, shopper, category and market insights.


• Own brand performance, including volume, revenue, profitability and market share.


• Lead innovation and renovation projects from concept to launch.


• Partner with commercial and cross-functional teams to drive business results.


• Manage portfolio priorities, pricing, promotion and investment decisions.


• Deliver impactful communications and activation plans that support business objectives.


• Monitor performance and recommend actions to maximise growth and return on investment.

What we are looking for:

• Experience in Brand Management, Marketing or a related commercial role.


• Strong commercial mindset and understanding of business performance drivers.


• Ability to combine strategic thinking with hands-on execution.


• Strong analytical, project management and stakeholder management skills.


• Experience working with consumer, market and financial data.


• Ability to influence and collaborate across functions and levels of seniority.


• Strong communication and presentation skills.


• Fluent English.

FMCG experience is beneficial, but we're equally interested in candidates from other consumer-facing or commercial environments who can demonstrate strong business acumen, ownership and a track record of delivering results.

What will make you successful

• Commercially curious and growth focused.


• Strong ownership and accountability.


• Able to turn insights into action.


• Comfortable leading projects in a dynamic environment.


• Skilled at influencing stakeholders and building strong partnerships.


• Focused on delivering measurable business impact.

What’s in it for you:

Join a business where you'll have the opportunity to shape the future of some of the world's most iconic tea brands while helping redefine how consumers experience tea. With real ownership, broad cross-functional exposure, and the agility of a focused global organisation, you'll play a direct role in driving innovation, growth, and long-term business success.

Our benefits package includes:   

• Yearly salary review and annual bonus based on company’s results and individual performance   

• Private medical care and employer‑paid life insurance   

• Monthly MyBenefit cafeteria points and holiday reimbursement   

• Two separate retirement pension plans   

• Access to discounted company products   

• Employee referral rewards up to 3,000 PLN   

• Structured onboarding and continuous learning opportunities   

• Cross‑functional collaboration with global teams   

What to expect from us:

We know that the whole recruitment process can be stressful, so we promise to make it as straightforward as possible. Our process is usually 2-3 stages (depending on the seniority of the role) and we are aiming to review every CV within 2 weeks. 

We are an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! 

A GDPR clause (for Poland):

By submitting your application, you consent to the processing of your personal data contained in your CV and application documents for the purposes of this recruitment process, in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation). Your data will be processed only for the duration of this recruitment unless you provide separate consent for future recruitment processes.