Digital Marketing Lead ECE

Make your mark for patients

We are looking for a Digital Marketing Lead East Central Europe who is eager to join our Patient Impact Mid-Market department, based in our site in Warsaw, Poland.

About the role

As a Digital Marketing Lead East Central Europe (ECE), you will drive omnichannel campaigns based on the strategic imperatives of the country’s brand and marketing plans across therapeutic areas (TAs). You will work closely with local marketing and brand manager roles and support the local medical and market access teams.

Your main objective is to drive and implement multichannel and omnichannel engagement with stakeholders based on the brand plans (ISP) in the local market.

Who you’ll work with

You will collaborate cross-functionally to ensure alignment, execution, and implementation of digital initiatives that enhance patient value and stakeholder engagement, especially for healthcare professionals (HCPs).

This role works closely with the Mid Market digital business excellence partner and global omnichannel teams to implement and localize marketing campaigns based on local needs and strategy.

Building and maintaining strong relationships with local marketing and media agencies is crucial.

What you’ll do

• Implement and localize centrally developed EU omnichannel campaigns in line with local ecosystem insights, requirements, drivers, local regulations, and brand plan strategic imperatives (ISP).


• Build, implement, and manage local digital omnichannel solutions (projects & activities) in the ECE Cluster, from KPI and success definition to performance and ROI monitoring.


• Align and discuss local ECE Cluster digital initiatives, issues, and solutions with the Digital Business Excellence Partner Mid Markets to ensure a coherent digital business transformation.


• Collaborate with IBM, digital factory, and other internal stakeholders in regular grooming sessions to enable development and/or implementation of locally created digital material.


• Analyse and track outcomes of omnichannel campaigns together with marketing brand teams and appropriate stakeholders to ensure ROI and warrant success of campaign KPIs, benchmarking with previous activities.


• Leverage digital channels such as social media, CRM systems, websites, and digital education platforms to drive engagement and create unique customer journeys for HCPs and patients.


• Align omnichannel patient-focused solutions across the cluster markets and ensure integration of Patient Support Programs, UCBCares, and HCP Portals.

Interested? For this role we’re looking for the following education, experience and skills

• Bachelor’s degree in business, digital marketing, digital communication, or life sciences (master’s preferred).


• 3-4 years of relevant experience in a digital marketing environment.


• Experience working within multidisciplinary, cross-functional teams.


• Experience within Pharma is highly recommended.


• Content creation skills/Photoshop, product launch, SCRUM/agile, and change management experience are a plus.


• Strong comprehension of digital communication tools (e.g., programmatic advertising, website CMS, SFMC, Drupal, webinar tools).


• Ability to develop and maintain internal and external networks.


• Understanding of compliance and regulatory guidelines.


• Ability to explain complex digital activities to less digitally savvy colleagues.


• Capability to develop and execute omnichannel campaigns aligned with brand strategy.


• Strong business planning, marketing campaign, and tactical execution skills.


• Ability to brief creative marketing agencies with a focus on ROI.


• Analytical skills to translate digital marketing data into business objectives.


• Ability to manage multiple media outlets and campaigns.


• Excellent written and verbal communication skills.


• Fluent in English, Polish and another East Central European language will be a plus.

Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you! 

About us 
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science. 

Why work with us? 
At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential. 

At UCB, we’ve embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless expressly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable laws. 
 
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected]. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.