ET MarTech / AdTech - Business Solution Architect

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The opportunity

The BMC MarTech Solution Architect plays a pivotal role in shaping the future of BMC’s digital, data, and marketing technology ecosystem. This role is a part of the Enterprise Technology CBS Solutions Delivery Team and partners closely with Product Managers in Technology Enablement, and cross-functional business teams such as Clients & Industries (C&I), Talent, Alumni and Communications. 

A major responsibility is alignment with Data Architecture teams to build a data-driven, AI-enabled future. The architect ensures that MarTech platforms, integrations, identity systems, taxonomies, and data models support scalable analytics, personalisation, automation, and responsible AI adoption. 

Your key responsibilities

• Define and maintain the BMC MarTech architecture strategy and vision


• Define MarTech architectural standards, reusable patterns, and reference architectures


• Shape multi‑year roadmaps with Product Managers and cross‑functional business leaders


• Translate strategic business needs into future‑state capability models and architectures


• Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications


• Ensure interoperability and shared experience frameworks across business functions


• Reduce duplication and promote enterprise platform and standards reuse


• Produce solution options with pros/cons, costs, risks, technical debt, and compliance (infoSec, GCO, data)


• Collaborate with Data Architecture teams to design AI‑ready data models, taxonomies, and metadata structures.


• Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems.


• Assess emerging technologies and evaluate platform/vendor options with Product Management teams


• Influence investment decisions, business cases, and sourcing strategies


• Support design assurance and enterprise governance forums


• Promote API‑first, event-driven, modular, and composable architecture principles


• Champion performance, resilience, observability, accessibility, and global scalability


• Communicate complex architectural concepts in clear, business‑focused language


• Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution 

Skills and attributes for success

• Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity & consent


• Strong architectural modelling capabilities (business, data, application, technology)


• Strong understanding of enterprise data strategy, data governance, and AI-enablement


• Experience designing integrations across multiple enterprise platforms


• Excellent communication, leadership, facilitation, and stakeholder management skills


• Exposure to Data Architecture or AI/ML platform design.


• Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems


• Architecture certifications (e.g., TOGAF), cloud certifications 

Technologies and Tools:

• MarTech & AdTech platforms (Adobe, DSP’s)


• API‑led, ESB, and event‑driven integration


• CDP, CMS, CRM analytics suites (Adobe, Salesforce, Microsoft) 


• Cloud platforms (Azure, AWS, GCP)


• Architecture tools (Lucidchart, LeanIX, ArchiMate)